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Ivan's picture

Learn logo design from top brands

Businessweek published the top 100 brands. Here is the first 50:
Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, Nescafé, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo.

Webson made an analysis of the top 50 brands which should give some pointers to great logo design:

  • The name does not describe the product sold (94%)
  • The by-line tag is not included in the logo (90%)
  • The font style is clean and clear (84%)
  • The logo design uses one colour only (74%) (white & black not counted as a colour)
  • The logo design uses letters only without the symbol (74%)
  • The logo design is a made-up name or ACRONYM (72%)
  • The logo design is rectangular in shape (66%)
  • The logo design is one word only (62%)
  • The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
  • The name is 6 letters or less (52%)
  • The name uses upper & lower case (44%) (excluding ACRONYMS)
  • The background is filled and solid. (52%)
  • The pronunciation includes three sounds/syllables (44%)
  • The predominant colour base is blue (40%)

With the help of BotW I collected these logos for you.

top 50 logos

Commenting on this Blog entry is closed.

9818331007's picture
2 pencils

Ivan's your work is superb. I am going 2 design a logo "Euphoria"-Events-Creatives & Production'. I read your points for a perfect logo. I will try 2 follow them. Sudhir Gulati

Ivan's picture

I just collected these logos. Not much talent required. :)

steveballmer's picture
653 pencils

... Good Logomakers use PC's!
I am not Steve Ballmer pretending not to be me!

ranamaju's picture
234 pencils

Do anyone here think, there is something to learn from google logo? Please describe.


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Ivan's picture

No, Google, Pfizer, IKEA and SAP needs a redesign badly.

redgirl's picture
1 pencil

the definition of a logo is to create a visual symbol that describes the name eg a lion for Lionheart Printing. Only some of these examples qualify for this. Also these logos are all from large multi-nationals so yes, they are reconizable because of the prominance of the company itself.

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