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Vootie's picture
1598 pencils

Could Apple Be Adobe's New Nightmare?

According to Apple patent news site Patently Apple, a recently published patent indicates that Apple is planning to develop both a desktop and mobile graphics application for the professional market. The patent is said to indicate that such an application would allow users to work with both bitmap and vector imagery, and would support both mouse and touch gestures. While it's a long road from a patent to a shipped product, Apple could probably do a pretty good job of re-inventing graphics applications, given its long track record in that area. It wouldn't be that hard to toss in page-layout and website creation tools and bingo — say hello to a creative suite Apple-style. And if those apps could read and write Adobe application file formats... let's just say things would get very interesting in the suite space.

Commenting on this Blog entry will be automatically closed on October 12, 2012.

wgzn's picture
2124 pencils

traditionally, i'd be intrigued. but after what apple did to its own final cut pro - turning an established leading pro-app into a steaming plie of consumer dog poo... im moved not to care.

Art D. Rector's picture
3166 pencils

You guys know how I feel about Adobe. This might be the one line for an Apple product where I'll be willing to camp out overnight with the rest of the faithful.

qwertyale's picture
2048 pencils

Everynight I dream about the end of Adobe.
Apple is user oriented, they try to make things simple and intuitive.
Apple needs a good image treatment tool for iBook Author and people from Adobe is too much sluggish. They really need to retire from this market.

yes I'm brazilian xD

Ivan's picture

Apple managed to take over the pro market in video production with FCP and associated apps, but had been struggling with the FCP updates lately. They were not as successful in the Audio production market as far as I know. In general Apple's software is mainly focused on semi-pro users which sells lots of laptops, so Adobe is pretty safe in my opinion.

Also I wonder if Apple is going to do a vector app like Illustrator at all or if it's going to be built into the Image app directly. Unifying AI and PS would be cool.

wgzn's picture
2124 pencils

apple managed to make HUGE inroads into the pro video market. BUT EVERY one of their "pro apps" was something they bought from another company in various stages of completeness (FCP was a macromedia product originally). thats why each of their pro apps had radically different workflows.

about the only thing that apple has really successfully innovated over the years in-house was the imac and the iphone/ipad. everything else was at best an evolutionary step of something someone else had started.

i know that some of you for whatever reason hate adobe. but in 20+ years of watching a melange of software go by, illustrator, photoshop and aftereffects are the tools that have kept me in business. and ive never had any real problem with their customer service that i havent had with any other large corporation...

ive been an apple user since the original apple ll days, so it hurts me to say negative things about them, but as an FCP user since version 1 back in 2000, watching them completely destroy FCP last year, tuning it totally to the consumer dslr users and leaving their existing pro-user base more or less out to dry. AND the fact that their iwork apps have made slightly more than zero progress outside of apple fanboy circles - im just not holding my breath for an adobe cs killer.

but then i predicted the ipad would be another "newton" so what do i know?

Art D. Rector's picture
3166 pencils

I guess you've never heard of a little thing called the "iPod" and the software that goes with it... "iTunes"? They own the music business because of those two things which were 100% inside innovation. And there are plenty of other examples as well going all the way back to Claris and Filemaker.

Most of Adobe's products are also bought from outsiders and retooled (read: BLOATED) by the company. Photoshop being one of them, btw. Maybe those are the products that keep you in business, but they're only the "standard" because Adobe flooded the market with them - not necessarily because they're "better" than some of the other options that were available in the past.... for example... Freehand had many proponents (I wasn't one of them) and Live Picture was considered to be far ahead of Photoshop. Sometimes the big dog just muscles their way to the top.

wgzn's picture
2124 pencils

i didnt list the ipod, because i didnt feel it directly related to apples relationship with production tools and their handling of pro-apps. but ok i'll give you that one...

but for the record, neither claris works or filemaker were created in-house by apple.

so whats your beef with adobe? and what are they doing that any other major software company isnt doing? i'll totally agree with you that since about the time the CS packaging started, that many of their apps have been suffering from bloat. but the same can be said for microsoft, apple and just about any other major software maker. i mean they have to generate ongoing sales to stay in business. and once they have the core tools pretty much mastered, where are they supposed to go? i'd say fewer but more meaningful releases. but id bet my bottom dollar if they didnt update illustrator for 3 years, the same people bitching about bloat would then complain that there not being frequent enough updates.

im also not sure i agree with the rest of your logic either. when adobe bought macromedia, pretty much all of the "studio mx" tools remained more or less unchanged for a couple of versions. and i think most if not all of whatever bloat occurred after that was as much due to browser technology as anything else.

and after effects remained pretty much unchanged from a bloat standpoint from when they acquired it from aldus/cosa back in like1994 right up until about the CS era

i think your "flooding the market" opinion also holds little water (pun intended) - what are you accusing them of? bundling le versions of their software with hardware? seems like good old fashioned marketing to me... and providing software to schools and students? another smart move id say

another thing you have to consider is that there havent been a ton of novel, professionally accurate vector drawing tools to come around over the years, yes. there have been some. (and corel draw to this day has a pretty good hold on the sign business) but im sorry if adobe and one of their in-house developed tools - illustrator, already had the print and video graphic designers vector needs pretty well served.

i think that like the situation with apple and FCP - IF somebody came up with a tool that was significantly better and cheaper than illustrator, users would have flocked to it. just like they did with FCP relative to the then video editing leader, AVID. but nobody has yet...

the same can be said for photoshop. aside from livepicture and xRes, (both of which had feature sets more directed at specific types of users) the only solid tool to come around (other than the piece of crap corel stuff) is pixelmator. and its made HUGE inroads with the consumer and hobbyist crowds. as it should, because its pretty awesome.

to further the point, i was a dedicated aldus (pagemaker, freehand, superpaint) user back in the late 1980's to mid 90's until i had to switch to adobe (because thats what my new employer had) and once i made the switch, i saw far better wysiwyg performance than i had with the aldus stuff and soon grew to prefer the adobe products. simply because they met my needs better.

im not saying that adobe hasnt swung its muscle around, because it probably has. but thats just kinda the way things tend to happen. and if adobe didnt do it, somebody else would...

i dont know, i guess the point of my long ramble here is i dont see a whole lot of meat to folks' adobe-hating that cant be equally attributed to any other successful large company. and at some point it just starts to smell like the "occupy" mindset of simply hating on the big companies because its fashionable to do so

wgzn's picture
2124 pencils

with all of this said, id have no resistance moving from adobe to apple for my photo / vector / motion / publishing / development tools. but with their obvious current focus on consumer delivery products and recent history of kicking their pro video users in the gut. im simply not going to hold my breath waiting for it to happen...

Art D. Rector's picture
3166 pencils

Claris - the company (not the software) - was a spin-off from Apple (to separate software from hardware which was perceived to be a problem at the time). Claris started with two Apple products - MacWrite and MacPaint. Filemaker - if i remember right - was already well into development at that time as well. So I don't know how much more "in-house" a company can be.

So far as flooding the market - I've gone over that in the past. You make the point yourself...

"What are you accusing them of? bundling le versions of their software with hardware"

Yes - LE versions, full versions and later the CS packaging. You again...

"IF somebody came up with a tool that was significantly better and cheaper than illustrator, users would have flocked to it."

There WERE better versions of virtually EVERY software package Adobe sells. But you can't get "cheaper" than free. And when flooding didn't work - Adobe did what you accuse Apple of doing... they bought their competition and brought it in-house... GoLive, Freehand, Pagemaker, Dreamweaver, Flash...

You again...

"Seems like good old fashioned marketing to me... "

Yes - exactly. A marketing scheme not much different than Bill Gates giving away Windows with every PC computer or the crack dealer giving away free samples to get people hooked. It's true, it happened, my only question is why people get so offended when I point it out? It's a marketing scheme, that's all - not something to be taken personally. And that's not even the point - did they flood the market? Of course they did. The point is this... are Adobe products the standard because of their quality... or because of their quantity? You can just as easily (if not more so) make the case for the latter as the former.

And that's not my beef with Adobe either. I don't like what they've done to great companies (Quark, Live Picture) in that respect - but I understand it. What I don't like is they do not respect their customers or their customers' skill sets. They are forever changing sh*t around simply to make their "upgrades" more "essential" to the end user. It's bullsh*t - other companies do not do that. And forget about customer service. Adobe is not only the worst software company in that respect - they are the worst company PERIOD in that respect. I've never dealt with a corporation that showed less interest in serving the people who pay their salaries. If anyone - other than Wall Street - deserves to be "occupied", it's the jerks at Adobe.

Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

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