Rejected Pepsi Star Wars promo items

Geekologie found rejected Star Wars promo items from years ago. Most of them are great ideas and I wonder why were they rejected. I hate it when this happens. I’ve learned to deal with it, but it’s so depressing when your supposedly great idea is turned down for silly reasons like budget, cultural taboos or being off brief. C’mon clients! Life’s too short to be so rational. Let’s celebrate creativity and enjoy the attention bloggers will give you regardless how inefficient the idea may seem at first. But then again there were not many blogs in 1999.