We've been hearing a lot lately about the relative value of global brands, with Apple easily taking the top spot in recent rankings. But when looked at from the perspective of simplicity, apparently Apple comes up short, beaten out by Amazon and even, gasp, Dunkin' Donuts. This conclusion is from Siegel+Gale's third annual Global Brand Simplicity Index (PDF), which claims to "demonstrate consumers’ demand for simpler communications and experiences across industries and around the globe."
NYSE Euronext, Inc. is best known as the corporation that operates the New York Stock Exchange, although some years ago it merged with Paris-based Euronext to form the first global equities exchange. Its previous logo, shown below, reflected that American-European dualism but in a rather ho-hum, static manner. The firm's new logo is a stylized planet earth that better reflects its global scope. Then there's those stripes, which are an invitation to movement. Marisa Ricciardi, NYSE Euronext's Senior Vice President, Global Marketing, outlined the thinking behind the new logo.
When old brands get itchy to extend their reach into new markets, one of the first things they do is take a look at their logo, in the belief that giving it a more contemporary look will make all the difference. But in the process of wooing new customers, there is often the danger of diminishing the brand identity that was such an integral part of the company's history and value.
It's birthday time for Universal Pictures, with May 8 to mark 100 years in the movies. The clip above shows the evolution of its animated logo over the years, culminating in the 2012 version created by Weta Digital. Movie fans will also want to visit the nicely-done universal100th.com site to wander down cinematic memory lane.
Once a revered publication, Graphis has made the transition to an all-digital existence and continues its long tradition of hosting design competitions. The winners of the latest Advertising competition were recently announced, with the Platinum winners shown below.
Landor Associates announced today the launch of a complete brand transformation for ITG, the independent research and execution broker. Currently celebrating its 25th anniversary, ITG has recently expanded its capabilities through acquisitions on the research side of its business.