Adobe’s logo is based on a design created by the wife of Adobe co-founder John Warnock, way back in 1982. Do you really think the firm has any intention of changing that “iconic” A? No, of course not. And yet it recently tasked a number of talented designers to rethink the logo, for no apparent reason. It would seem the designers were only to happy to play ball, knowing that their efforts would come to naught but that they would nevertheless benefit from Adobe’s extensive reach.