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Vootie's picture
1598 pencils

Inaria: From Luxury Brands to Non-profits

Adapted from What is Branding? (RotoVision)

by Matthew Healey

Inaria is a twenty-first-century design and branding firm. Founded in 2000 by Andrew Thomas and Debora Berardi, and based in London, Inaria has chosen to focus on design with a sophisticated, innovative look. This is well suited to luxury brands, be they in fashion, hospitality, or travel, and also succeeds in adding value to clients in areas such as information technology and charity.

Ivan's picture

NBC Universal changes its logo

old logo
Old logo

New logo
New logo

Cable giant Comcast Corp. takes over NBC Universal today, or rather NBCUniversal - at least according to the new purple logo. The space, the peacock and the outline of a globe are no more.

Ivan's picture

Pentagram's new work: TheStreet

TheStreet is a leading digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels.

Vootie's picture
1598 pencils

Imitation is the Sincerest Form of... Theft?

Hats off to The Disciples of Design site for catching one of the more egregious recent examples of identity design appropriation. You have to wonder just what was going on in the mind of the Chinese designer who lifted the original logo for the City of Melbourne and transplanted it onto something called the Fantasia MIC Plaza. I guess he thought changing a few gradients would make all the difference, although I prefer the original. Copy or plagiarism, you decide.

Ivan's picture

New HTML5 logo

html5 logo

The new HTML5 logo stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout.

W3C presents the new HTML5 logo.

Ivan's picture

Children’s Miracle Network Hospitals identity redesign

Landor Associates, a global brand consulting and design firm, and Children’s Miracle Network Hospitals, a non profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals, unveiled a revitalized brand identity and name, completed largely pro bono by Landor.

old logo
Old Children’s Miracle Network logo

new logo
New Children’s Miracle Network Hospitals logo

Ivan's picture

New Rio 2016 Olympics logos

Old Candidate City Logo:

New recently revealed Rio 2016 Olympics Logo:


Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

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