Branding

Old logo

New logo

Cable giant Comcast Corp. takes over NBC Universal today, or rather NBCUniversal - at least according to the new purple logo. The space, the peacock and the outline of a globe are no more.

TheStreet is a leading digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels.

Hats off to The Disciples of Design site for catching one of the more egregious recent examples of identity design appropriation. You have to wonder just what was going on in the mind of the Chinese designer who lifted the original logo for the City of Melbourne and transplanted it onto something called the Fantasia MIC Plaza. I guess he thought changing a few gradients would make all the difference, although I prefer the original. Copy or plagiarism, you decide.

The new HTML5 logo stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout.

W3C presents the new HTML5 logo.

Landor Associates, a global brand consulting and design firm, and Children’s Miracle Network Hospitals, a non profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals, unveiled a revitalized brand identity and name, completed largely pro bono by Landor.

Old Children’s Miracle Network logo

New Children’s Miracle Network Hospitals logo

Old Candidate City Logo:

New recently revealed Rio 2016 Olympics Logo: