Great Examples Of Negative Space In Logo Design
Ivan | Fri, 2010-02-12 06:56
There are literally millions of logos in this world, which makes it even harder for companies to stand out from the rest. Some designers try to tackle this problem by using the negative space in their logos. They are able to link this negative space to the brand so it becomes an important aspect of the corporate identity. In this case, the negative space of the logo forms some kind of ‘hidden message’. In this article you’ll find 25 beautiful examples of the creative use of negative space in logo design.
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Just like aids, negative = positive hehe
(pregnancy test count too)
http://jackmancer.com/
http://twitter.com/jackmancer
'Human' is a very creative logo, but sometime I feel the sperm tail is a bit forceful. I don't know but something like this....
...... what will not overlap on 'n' of 'human'.
ranamaju
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www.eyedealab.com
One of most favorite negetive space logo is the old NorthWest airlines.
You will find the 'N' & 'W' both so complementing each other and the arrow(part of 'W') in the circle symbolizes a compass pointing in the northwestern direction.
Now they made the logo too obvious.
ranamaju
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www.eyedealab.com
Some others...
...many more
ranamaju
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www.eyedealab.com
We should not forget the classics either.
this one's great, but i don't get what a spoon has to do with shipping.
: P
LOL. :)
My personal best...
good inspirations coming from illustrators =]
NOMA BAR
Ronaldo! xD
NORMA BAR Lovely! Cork,
+++ do you have xeal? +++
Do you see something above that sperm on Human logo or it's just me. :P
a toothbrush xD
Ronaldo! xD
I don't get it!
http://fakesteveballmer.blogspot.com
I am not Steve Ballmer pretending not to be me!
i like the idea :)
Here's one I have created for a governmental affairs agency. Their role is to help with the paperwork the entrepreneurs in order to get subsidies. Name of agency: Consensus Communications.
I don't get it. I admit. I see the papers, but what's the black part? Am I supposed to see something?
Yvan, the round black part represent a round table (for negotiations)..
One I did for TR1 here... http://creativebits.org/tr1_episde_41
Just a try.
ranamaju
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www.eyedealab.com
Loving all the logo designs - both graphic and website design is a passion of mine. I actually prefer the Human logo as it was, with the sperm overlapping the 'n' - very creative and effective!
MDF Cut To Size
Negative space, hmmmmm, Kind'a like that thing in you people's head?
http://fakesteveballmer.blogspot.com
I am not Steve Ballmer pretending not to be me!
By the way, is that a small pyramid in the MS logo?
wow...very beautiful logo..nice example of negative space..
Some more negatives for positive minds
ranamaju
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www.eyedealab.com
I thought this was really cute.
http://andrewlindstrom.com/ Lovely simple site.
living on dreams and custard creams.
living on dreams and custard creams.