Still think of Adobe as just the developer of Creative Suite? If so, you’re missing its increasing emphasis on tying those tools to a data-driven marketing solution. Kevin Lynch spelled out this shift in a recent post: ‘We are moving to the cloud with our software, and are in fact building two at the same time. One is a re-imagining of our software for creativity, and the second is creating a new place for marketers to do their work. Part of the magic of these two clouds is how we can connect them, as creative work is an integral part of marketing, and as insights from marketing can drive new creative work. There is no good solution in the world today for this, and weâ€™re very excited to be bringing these worlds together.’
So expect more clips like the one below that sing the benefits of Adobe’s Marketing Cloud by pointing to weaknesses in the current approach.
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