That’s title of an upcoming free webcast in the AIGA Voices series, in which designers explore a wide range of topics. This iteration will be led by Christopher Liechty, an AIGA Fellow and partner at Culture3, which focuses on the challenges of working effectively in global teams. In the Global Zoom talk Liechty will provide practical tips for managing global brands and creating global campaigns, encouraging you to imagine that you have a “zoom lens” that allows you to change your focus from global to local. The event is schedule for February 19, 2 pm ET, with more information and registration available on the AIGA site. You can also view a recording of his earlier webcast, Out of Your Skin: Understanding Culture and Difference.

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