You don’t suggest that I need to DRAW a dragon with these lines, do you !? I can’t do that!”

Every professional in a creative area has seen this sensation. From the individual who tries to make logo designs in Powerpoint, to the person that watched a Photoshop tutorial online who now desires to submit an application for a graphic design position. Or the talented professional photographer that attacks with her tongue when someone praises her job by claiming “Wow, your electronic camera certain takes terrific images!” Numerous people think they can be an imaginative professional if they simply acquire and learn the right tools.

Take a second to ask yourself if these people think about why such facilities as art institutions exist. Surely there can’t be even more to graphic design than simply finding out how to use a software application does it all for you, right?

You must take into consideration that nobody believes they can come to be a carpenter by reviewing the individual’s manual for their round saw. So why would somebody presume that buying Illustrator would certainly transform them right into a developer? Probably a better method to solve this question would certainly be, “That takes advantage of this incorrect presumption?” The most evident response is the software application business themselves. They would clearly delight in the credit scores being connected exclusively to their item as well as not to the artist.

A better approach to the question would be, “Who benefits from this false assumption?” The most obvious answer is the software companies themselves. They would clearly enjoy the credit being attributed solely to their product and not to the artist. What better way to expand their consumer base and sell more products than by showcasing the belief that their tools don’t cater to professionals, but rather, create them.

“You don’t need to be a top graphics musician to acquire Photoshop, yet you sure can not be one without it, so if you wish to arrive, we’ll provide the path.” It’s a seductive pledge that’s for sure. One that attracts individuals because of our basic need for instant gratification. There’s no requirement to invest years in a design program at a costly art school when you can merely acquire a piece of software program instead.

To the unaware, creating stunning artwork is as basic as a series of computer mouse clicks. There are thousands of video clip tutorials revealing just how an item of software application can be “driven” to reach a creative layout. Individuals can after that reenact this predetermined collection of steps, achieve the very same expected outcomes, and produce the piece.

Lots of Photoshop tutorials can be totally taped with the Actions panel as well as repeated with a push of a button. This does not suggest Photoshop itself is now creating the design, does it? In this way, the style has been decreased to a straightforward checklist of “where to click” with no thought being given regarding the “why” of each click or menu command.

The issue is connected to the variety of academic programs that are considered a strong fundamental style, as well as heavy on the technology of utilizing the devices. Lots of individuals with design certifications are quite proficient in the use of Photoshop filters, yet, can not properly define the fundamentals of color theory.

Let’s Dust Our Creativity Off, and Bring It Back

So what should be done about it?

Essentially, nothing. The activity is on a training course in self devastation. It demeans their talents and discounts their hard work. Creativity cannot be automated. Creative professionals should be aware of the movement, see that they don’t become unwitting supporters, tear up the false assumptions when possible, but more than anything, just continue doing what they do best. Continue creating. Continue designing. Continue producing works that prove the point. The talent is not replaceable. The best weapon in this battle is quality design work that makes others cry out in frustration, “Where do I click to duplicate this!?”


Creative Bits is a popular blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

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