Let’s face it, most music videos are pretty banal, endlessly recycling a visual language that goes back to the 80s. So when an attempt is made to break out of this tired mold, it’s worth celebrating. This is certainly the case for a recent interactive video created by design agency OKFocus to promote Not the Same, a tune by Tanlines. Best experienced with Google Chrome, the site mimics aspects of the Photoshop interface, complete with layers and a toolbar that lets move and resize band members and choose from a selection of backgrounds that includes webcams and animations. You can even click on the word Experiment up near the top to have your Instagram photos tagged with #notthesame show up as the background of the site’s Instagram layer. Fun stuff.
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