an All Creative World site
Ivan's picture

Introducing StockLogos.com

When I design logos for clients I present many options. By the time I come up with the ideas, sketch them out on paper and then design them on the screen I get attached to them. As a friend of mine once said your logos become your kids. We want to see them grow, become successful and famous. When the client asks me which logo among the presented I like most I feel as if I'm asked which child of mine I like the most. I can't decide, I love them all.

Yet, if I'm lucky client chooses only one from the many. The rest of the kids don't get any love, they are tossed away as if they weren't good enough to represent a business, not fit enough for the world. This is unfair. These abandoned ideas deserve better.

Hence, the idea for Stock Logos was born.

I want to give these great ideas a second chance in the world. I want to put them up for adoption, so they can find a loving home with a business that appreciates their creativity.

Other times, I have ideas for logos, but I don't have clients for them. Occasionally I even sketch them out and show them to my friends just for fun. These ideas also go into a hidden folder on my hard drive. Yet, they could've been used by a start-up and could potentially be a lead for new clients for me if there was a way to find the right company that needs this particular idea.

StockLogos.com is a site where designers can upload their logos and clients can browse for ideas they like for their business.

Naturally the question arises if it is a good idea to sell logos off the shelf. Does it not break the required briefing and communication between client and designer to guarantee a tailor made identity for the business?

On the surface this may seem so, but StockLogos.com was designed to make sure the communication between designer remains. When the client buys a stock logo he's offered to contact the designer of the logo for customization and further work on the identity.

StockLogos.com is essentially an alternative interface to let designers and clients meet. The sale of the logo is just the first step in a new client-designer relationship. The browsing of the logos by client mimics the real world scenario when client does research looking through company logos to formulate in his mind what he wants and designers promoting themselves by showing their portfolios to clients.

For designers StockLogos.com on one hand offers a new way to generate revenue on existing ideas and newly designed concepts and most importantly a new channel to meet new clients to bring about new business.

For clients StockLogos.com offers a new way to find the logo of their liking and the designer who can be a long term partner for their start-up business needs.

If the client can't find the logo of his liking because of his unique situation he can post a brief on the site. Designers can work against these briefs and offer their up designs to the client. The beauty of the system is that any logos not bought by the client who posted the brief will remain in the library until a new client comes along who finds your design to be a perfect match.

StockLogos.com allows the designer to set the price of their logo between $50 and $500. The site and designer splits the sale price 50/50. StockLogos.com doesn't take a cut on any business following the logo sale.

Check out some of the logos uploaded by freelancers and design studios to get an idea of what we're looking for from you.

Designer contact information is kept private to protect your identity if you want to separate your public business from your participation on StockLogos.com. Designer contact information is only revealed to clients who made a purchase.

We're excited to see where this project leads. We're hoping you will find it a good revenue generator for your business.

The success of the projects depends on your participation so we're eager to hear your concern, ideas and suggestions on how we can make the site work better for you!

Commenting on this Blog entry is closed.

Anonymous's picture
141 pencils

This post makes me sad. Ivan, it reads as if you don't really mean what you're saying and that you're selling Amway or recruiting for a religion. Your heart doesn't seem into the copy writing. Your analogy of logos as children is so cheesy and will surely appeal to the lowest common denominator. (Correct me I'm wrong and you really feel passionately that logos are like your children). The logo itself, with its handcuff-like icon, illustrates being chained to something that is bigger than all of us. Good luck to you in making money off other designers by clipping the ticket. Be careful not to become just the middle man. The middle man's creativity becomes dull grey and eventually they are cut out of the process altogether. 50/50? Holy shit that's screwing the designer.
Ivan, this post seems to illustrate a fundamental shift in your philosophy. Money at all costs as opposed to money for good ideas or products or services.
I know, I know each to his or her own; but the idea of logo stock sites is repulsive to me. Good luck to those for whom, having read that sales pitch, the concept is regarded as a perceived necessity.

Write a wise saying and your name will live forever – Anonymous.

http://theghostwriterinthemachine.blogspot.com

Ivan's picture

Thanks for the detailed feedback. I'm sorry you feel this way. I really mean this site to be a solution to make use of logos that are wasted otherwise. Also it's a good way to find new clients. (Btw, I don't make any money on your logos at all, as I don't own the site, but that's irrelevant.)

Everything I started on the internet was always born out of my own need for something. In this case I felt there is a wasted opportunity for my unused logos. If you don't agree with this I respect your opinion. It's all about helping designers, clients and the agent to get good results. It's not primarily about money, but that's an important part of it.

Many designers feel threatened by the idea of stock logos. I don't think this model is threatening the business of good designers. Only the neighbor's kid will be affected who just started playing with Corel Draw if you know what I mean. No good photographer was affected by stock imagery at all. No good illustrators were affected by stock illustrations. Same goes for audio engineers and other areas of creative professions. Logo designers won't be affected either.

On a higher level, I think if stock logos were widely used it would mean more good ideas and more professional level logos used by companies who would otherwise would use something unprofessional as their logo. I think it would be good for the visual culture overall, certainly not detrimental. Clients who can afford to work with a design studio for thousands of dollars will not use the offerings of stock logos anyway.

If you hate the idea regardless, just use it for inspiration. Maybe you can take advantage of it this way.

Anonymous's picture
141 pencils

Apologies. If it's not your website or idea for a website then please insert the name of the website owner/creator where I've used yours by mistake. Their sales pitch is awful though. It's that I'm attacking, and middle-men and stock logos, not you as a person. I'm sure there are more parts to your make-up and personality than this one post. As I said, each to their own. Daphne, my secretary, concurs – even though she quite enjoys middle men.

Write a wise saying and your name will live forever – Anonymous.

http://theghostwriterinthemachine.blogspot.com

Ivan's picture

Thanks. It's irrelevant who the owner is, I stand behind it as it was my idea. Sorry for the awful sales pitch. No comments on Daphne! ;)

morse's picture
69 pencils

I don't think logos are my children, but I understand what he is saying. I also feel sad for the logos that client dont likes. For me always the best idea is rejected. I don't think I will upload any logos yet. I hope I can sell them to future clients directly.

Ivan's picture

Yes, that's an option. Although by uploading your logo to the site you're not giving it away. If you happen to be able to sell it directly you can always pull it from the site. This way you're taking advantage of whatever comes first.

RonSper's picture
31 pencils

This is not good for anyone.

Sorry,
- Ron Sper

Ivan's picture

I only mean good for everyone.

www.jackmancer.com's picture
532 pencils

Howard Roark wouldn't approve this.

monkey1979's picture
680 pencils

I'm just reading the fountainhead for the first time. Half way through, good so far.

I must agree that this will be just another stock logo site. Just recently I lost a job, quoting only £350 for a corporate ID package, when the customer said they could buy one of millions of logos for $99 online, that would do the job just fine, so saying that it won't hurt designers is wrong. I explained all about the logo being custom created, the amount of time and effort that would be put into research and brainstorming, but at the end of the day, the ready made logo scene probably has something that in their eyes will be acceptable.

And 50% going to the site owners? Even apple only takes 30% from app developers.

I won't be uploading as I really do feel that stock logo sites affect my business. Most of my clients are small to meduim businesses that in todays economy price is a major issue, sites like this devalue the services we offer.

living on dreams and custard creams.

Ivan's picture

They get what they pay for. Custom logos will always be a better solution for businesses, no question about it. If they are not ready to pay for your services they are not the right client for you.

A good identity doesn't just depend on a good logo, but more importantly on it's implementation. You can tell them to find their 99$ logo and you can customize and apply it to stationary etc design for 1000$ to make it work.

monkey1979's picture
680 pencils

...but they could have been the right customer if said stock logo sites did not exist offering bargain basement prices. The internet is already saturated with sites exactly the same as this already, so I suppose one more won't make a difference.

I agree that implementation is a vital part of any logos success. But how long before these sites will start selling off the peg complete identities, letterheads, business cards etc, essentially taking work from hard working independent designers.

Unfortunately, price is king in this economy, and a lot of clients will see these sites as a quick way to save a few dollars.

What next? Logo design contests? God help us all!

living on dreams and custard creams.

Ivan's picture

We can fix the price issue. Based on feedback from in the first few days we increased the top price to $500. We can raise the bottom from $50. Would that be a good idea?

monkey1979's picture
680 pencils

I do about 15 identity packages a year, each of those has at least 5 thought about/sketched and then developed concepts. That could be a lot of cash sitting on my harddrives if I could sell them to similar companies with similar goals.

But there is something that is stirring at the bottom of my belly telling me that this is all wrong. You take time and effort to develop those ideas for your client and they pay you. Sure there are hundreds of similar companies out there, who might love your clients rejects, but do you really want to advertise your great ideas online for a fraction of the price than you could make if you were to recycle these ideas to a new client?

If people around the world see your site, rip-offs will become the norm and of course you'll never find out in 99 out of 100 cases. It is getting harder and harder to design a logo that you think is original and then someone comes up and says "I've seen something similar on logopond" or "Have a look at this." Even though when you created it it was totally original in your mind. I think it's best to keep your best ideas underhat, there are too many influences as it is, your site will perpetuate this. Loads of designers look at logo sites for inspiration, and subconciously or not, ideas will translate into their designs.

living on dreams and custard creams.

www.jackmancer.com's picture
532 pencils

Sorry Ivan, but I disagree. As you know a lot about advertising, corporate identity and design, you should take a bit of responsibility towards clients and not encourage this.

A logo design is one of integrity. Every company is unique, and so should a logo be. It cannot borrow parts of another, it is made to broadcast it's message and that is what it's original company wanted to say.

To be a slave for money is your own choice, but ask yourself if you really think this is a good initiative, I think it's not. It's cheap and it stinks. Disproved designs are part of the business, get over it.

Ivan's picture

I appreciate your opinion and I agree with you on all points except the last sentence.

Stock logos is not a replacement for the current way business is done. It's a plan B for both designers and businesses.

Plan B for designers if they don't have enough work and rather than waiting for work they can generate leads for new clients through such match making sites.

Plan B for companies if they don't have the money to spend on a custom logo design.

It is also true every company is different and they all need a different logo to match the business.

Yet, if there are many logos and many companies out there it is entirely possible there is a match. If the designer helps customize the logo it can be a perfect match.

I thought this through and I don't think it stinks, but I take your arguments into consideration and I'm open to changes.

monkey1979's picture
680 pencils

Ivan. Do you remember when you were a young struggling designer trying to make your way in the world? Every identity I get is precious. I will help out new start-ups by giving discounts, hoping that if I do a good job and their company grows I will get more work. The market is savage out there, people, especially new businesses are looking to cut corners wherever possible. Providing them with PLAN B completely cuts out the need to search for a quality affordable designer, who can, within budget, give them the logo of their dreams.

living on dreams and custard creams.

www.jackmancer.com's picture
532 pencils

I disagree with you there. It's not Ivan's responsibility to take care for your jobs. If he comes up with an idea that puts you out of work it's thanks to your inability to come up with a better idea. It's just like the movie/music industry. Is it their fault that their products are being downloaded, illegally and on a large scale? Yes, for it is their inability to come up with an idea to prevent this. Times change.

Despite all that, which in my opinion makes your argument undone, Ivan's website won't put us out of work really, nor starting students. Why? Those logo's have less connection to the brand they will need to serve.

To me, I'd label that site like some Russian-Bride dot com or whatever of the logo design. Those sites exist, you can just order some Russian woman to marry you. It's without integrity, it's without a personal connection, it's without the two being made for each other. It's cheap and it's business. Not love (or design).

Even though websites like Russian-Bride dot com still function, the real dating sites or even the real thing, hunting in "real life" aren't put out of contention.

But after all, it's a free market, and anyone can do as he likes, aside from copyright rules and such. I just think it's an ugly idea.

monkey1979's picture
680 pencils

well put.

A huge amount of my potential clients are very naive about the value of good design and how it can alter customers perceptions of their business. To a lot, who have just splashed out on floorspace, stock, legal bills, staff, the cheap option makes sense.

It just makes me sad, that if a business was setting up in my area, they would turn to this.

I would be happy to develop a logo that was made for them, at a very good rate. Every designer can work to any reasonable budget. Fair enough, you won't spend too long on it if it's cheap, but at least it will be tailored to their breif and accomplish their objectives.

People who buy from these sites go 'that looks pretty' 'that will do', and buy, like a drunken tattoo you regret.

With a small amount of designer intervention they could get a lot more than they think for a lot less than they think. Within reason.

To your average joe, if they see a logo at $99 they want a logo for $99.

Average Joe is usually the one who opens a store, that turns into a chain that turns into a global company

living on dreams and custard creams.

Art D. Rector's picture
3165 pencils

Exactly. Ivan's not the first one to do this (just the most surprising;). Who can forget the $14 logo guy (for instance)? To me this idea is dead on arrival because of what Monkey said - the people (read: "cheapskates") this kind of site attracts are more likely to just steal the idea and not pay for it anyway. And what are we talking about here? The rejects - the ideas people didn't want. Look at the samples above (no offense) - most of them are one small step above the "logos" you can find in any clip art book. So maybe this idea turns into a few bucks for Ivan - best of luck - he's damn good looking, why can't he be rich too? I don't see this taking any business from designers because the business wasn't there anyway. These clients (read: "cheapskates") would have been paying that $50 to their nephews to "design" a logo for their business - not hiring a professional at a professional wage.

As always - jmho.

i4detail's picture
4 pencils

Would it be impolitic to say that the Nightwish logo looks like it is a guy doing the wishing....?

Photographer, designer, and all around okay guy.

Ivan's picture

You've got that right! :)

senthiljee's picture
1 pencil

Due to the present competition lot of ideas are ignored/grasped/wasted at times. When a client selects one logo among numerous exclusive designs we provide, we are happy. Why we do that is to satisfy his need. In favor, he pays to us. This is practical.

Okay, so, what about the ideas and designs he rejected. Efforts went in already, we either made money or lost the project due to commercials or competition and needless to mention lot of other reasons. Why not accept if somebody pays for the left ones even its priced halfway.

Who knows and what if one of such rejected logo wins a great price? Or 2-3 other ideas get sold through such a service? Are we going to say no to that? What is offered as a planned service is non-obligatory one and a facilitation for reaching out to larger audience. When we see things positive and confident, things will turn good to us.

There are lot of other ideas like this are already available and function very well in the market for helping end customers finding the right product or services. So, I don't think this is a bad idea.

Cheers!
Boscan
www.vavia.in

Alex's picture
397 pencils

I agree with a number of the comments here that stock logo and identity design tends to be bad for everyone involved.

I see the role of the designer as being someone who advises and guides their client and produces a solution to meet their requirements and the requirements of their audience.

Producing and selling 'off the shelf' logos goes against this and sets a designer up as someone who produces pretty things that may be chosen on a whim - not someone you would trust a part of your business's future with. Not only does it devalue that designer's own work, but it devalues the work of other designers.

My complaint is not about devaluing in terms of cost - though it does do that - instead it is about the devaluing of the skill, expertise and time that a designer puts into their craft.

3dogmama's picture
1990 pencils

I have two folders, one in a cabinet and one on my hard drive, each containing past "flunks" and ideas that could work for some unknown future client. But these cherished ideas and rejects will never land on a site such as "stock logos". They will remain patiently waiting for their turn in the limelight...even if that day never arrives. They're my ideas. I feel they're solid and smart and only ever to be shaped and developed between myself and a client...not put up for grabs on the net.

Sorry, Ivan, but I do not condone this type of site. I feel it cheapens our trade on a whole. However, I do hear what you're saying about falling in love with some concepts and feel that they're wasted if they never see the light of day...I feel the same way about mine. I perhaps would consider placing these passed-over designs in a section on my own website though rather than an online logo store. Call the link "Waiting for the right fit...."

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Mintsauce's picture
1000 pencils

I'm with you on this one.

The Construct Agency
Building Creative Brands for People

Ivan's picture

I hear you guys loud and clear. Thank you for taking the time to give detailed feedback. I will make sure to re-evaluate the concept and address the issues brought up here as much as I can.

Alex's picture
397 pencils

Ivan: How about something a little more like sortfolio from 37signals which acts as an introducer.

There are quite often requests on the forum here for logo designers, identity designers, business card designers, etc - so this could make the most of some of that potential.

People's unused logos could be presented as examples of their work and process.

It's perhaps not exactly what you had in mind, either as a business model or as a site, but I think it's got potential.

monkey1979's picture
680 pencils

I've just had a look art sortfolio. That is something I would sign up for if Ivan was to do that but for logos!

living on dreams and custard creams.

qwertyale's picture
2048 pencils

Ivan's logo recycling idea wants to re-inject any value for our rubishes. I'm not so concerned about auctions but it seems good effort to make money at struggled times. Could your trash logo be gold for some people? You're a genius but the world won't listen? This is the sanctuary emo approach, angel Ivan want to save the designers world.

The cons is that seems like a Creepy Logo Festival or a Logo Flea Market... There are funny, cheap and not so cheap various grades that make the logo as any on sale supermarket products. This site could make you a star (1/billion) but WILL make thousand people build the same thing with same/cheaper price. This is the porn view of this business. Devil Ivan has no way to avoid this angle. The Brands of the World site is like a cooled Logo Repository. Logo Stock seems that Arkham Asylus with Horror Show Gift service.

I think photo stocks was condemned at past and Flickr comes to redeem freelancers. We expect this kind of place and exposition as a good option to make people works go around the globe. But we need another cup of capuccino to talk about. xD

We live at this antagonistic words. Time will show your decision was wise or not. I'm not god to judge nothing than design flavours xD

"Because your logo is 'fine' I walk the line"

yes I'm brazilian xD

ghoogie's picture
27 pencils

I like the idea of selling unused artwork. You spend alot of time on concepts, ideas, brainstorming and revisions. The client decides on the mark. You may have several other ideas that are solid, but were not developed or made real. They are assets you have from the job. Your creations to be used later or sold for a reasonable profit.

Here are a few thoughts of the whole thing:

1) sell the marks, not the name. These marks can be logos, buttons, illustrations that someone could use in their material. This would open up the uses for the design with their (buyers) name or design. Less is more.

2) use it as a lead. once they buy your design, follow up by offering to help integrate, expand, or design other materials for them. If they are buying a cheap design they probably have a cheap brochure, website and so on. If not. You just scored some extra cash.

3) offer a conditional use policy. It is your design. Give them the option(s) to use it as a web button/graphic - $, illustration - $$, logo - $$$(small business), corporate identity - $$$$ (larger business).

I realize that there are people out there who will buy "cheap" logos (design) from websites. There are reasons for it. One - CHEAP. Two - easy. Three - they know advertising/marketing (right).

I like the concept of stocklogos.com If you don't, don't use it.
Just make sure you can get the designers involved and in front of the client some how. Use it for designers nor against them.

3dogmama's picture
1990 pencils

Alex's sortfolio recommendation is good, but I still think your own site is your best method of showcasing your work. Otherwise, your representation is apt to get lost in the sea of designers.

I think blogs like this, or something along these lines, is a great way of globalizing your contact information...hopefully driving a potential client to your site and picking up the phone to call you.

And sometimes, no matter how much you really really love it, sometimes a design is just meant to die, be embalmed, set on fire and buried deep.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

monkey1979's picture
680 pencils

how do you drive traffic to your own site though, that is the question surely? With a name like stock logo . com Ivan and co can't really fail. I wouldn't want to show something that has been turned down by a client, its better to save that for future customers, if it fits, put your feet up, have a cup of tea, get paid fairly for your ideas.

living on dreams and custard creams.

3dogmama's picture
1990 pencils

Big time question regarding directing online traffic to your site. I think online design centers/blogs are a start.

I have a whole slew of animal health ad and promo piece concepts tucked away, but no company to work with them on...

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

monkey1979's picture
680 pencils

for some reason I seem to attract dentists. I must have done 50 logos for 6 clients. I might go on a road trip and try to sell the remainders.

living on dreams and custard creams.

qwertyale's picture
2048 pencils

I prefer them locked.

It's your precious!!!!!! xD

yes I'm brazilian xD

Art D. Rector's picture
3165 pencils

You can post my water company logo and the garden salad shop thing on your site.

3dogmama's picture
1990 pencils

And in this design center, have designers listed per style. Water colour artists; tattoo artists; funky designers; cartoonists; etc. Break it down, narrowing the search, like Home Depot's site does. Have one mini of each artist's piece as their 3 second intro.

Then, since this site provider is providing the marketing of this site to the global masses, pay the provider a reasonable commission.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

qwertyale's picture
2048 pencils

we have Deviant's but I don't like the layout... there're too much heavyness around.

I HATE ALL heavyness!!!! xD

yes I'm brazilian xD

3dogmama's picture
1990 pencils

Are you talking about this site?
http://www.deviantart.com/
...a thick, heavy sea of designers and styles to sift through...
A problem any site hosting this type of service for designers will hit.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

qwertyale's picture
2048 pencils

yes, I think we designers need a clever place like flickr.
deviant logo is horrendous too. xD

yes I'm brazilian xD

Ivan's picture

Thanks for all the support and the critique!

We are doing 4 immediate things from the original idea:
• We have raised the top price to $500 (this was done 3 days ago).
• We are changing the payout scheme from 50/50 to 75% for the designer.
• We are going to add a designer showcase that is independent from the logos to help clients choose a logo designer for a custom logo if he can afford it.
• We are going to add a section to educate client about best practices in identity design.

Many other ideas being evaluated. We want you to be happy with what we do!

RonSper's picture
31 pencils

“Progress is a comfortable disease.” - E E Cummings

qwertyale's picture
2048 pencils

Ivan I think the sky is limit for the top price. Like app store.
Logo is not a kind of thing that could be sold by 0,99 for the masses but it will be if we permit this kind of degradation. I think there is no association that must save this category. Big brands like HP or MS could install their LogoStores at China slavers division and they will have budget to do it if they want. The future is bright for all but more for less people. I'm not judging you because I think we have a time bomb. This is an interesting situation for everyone here to discuss about our ghost category. Everybody could be a designer and make logos, and now sell them like a ghost that never invested money for books and presence at design schools. =/

yes I'm brazilian xD

qwertyale's picture
2048 pencils

if people think I'm crazy when I wrote about HP or MS advances on graphic designers territory, please read this:

SOURCE: http://www.logoworks.com/598.html

April 24, 2007 04:01 PM, EST
PALO ALTO, Calif.--(BUSINESS WIRE)--HP (NYSE:HPQ) today announced it has signed a definitive agreement to acquire Arteis, a privately held company that operates Logoworks, a leading distributed web-based graphic design service provider.

HP plans to leverage Logoworks' technologies and services to provide small businesses with access to professional design solutions at a fraction of market cost. Supported by hundreds of graphic designers worldwide, Logoworks' affordable packages range from simple logo design to the development of a full suite of marketing collateral.

yes I'm brazilian xD

Ivan's picture

I think you're not crazy at all. This is a natural progression in every industry. User generated content will be present everywhere from health services to programming to logos. The internet is changing the landscape for everybody. Advertising professionals will be hit the most. Traditional advertising doesn't have more than 10 years left. User generated product recommendation communities will take over completely.

qwertyale's picture
2048 pencils

designers could work for mainstream companies designing logos for them, it's not the end but these "shifts" makes a deep changes in our lifes, I think bad for big amount of people that can't be competitive as usually happen with groceries, drugstores, and other small stores EVEN they sell good products, the cheaper ones wins.

the $50 logo should be reality and will make hard to buy our iPads xD

these "dumping" scenario is real, and we don't have any association to stop it.

yes I'm brazilian xD

Ivan's picture

I think we should not be afraid of distribution channels as long as free trade is possible. Good products will always have a market. Groceries, drugstores are not a precise parallel. Jewelers or other craftsman that are in high demand regardless of large corporations like Tiffany are a better example.

qwertyale's picture
2048 pencils

we have recently a topic at forum with a guy that wanted to change his profession. he didn't understand my reply but I think he'll understand now xD the market changes are brute.

we can't make focus only on superb professionals that any enterprise needs and still can survive as craftsman. I'm talking in general, as I could talk about animal extinction not specifically that beatutiful species, the changes will overtake about all of them.

that's the reason I never condemned the "new era" if we don't have any association to discuss this kind of changes.

yes I'm brazilian xD

qwertyale's picture
2048 pencils

yes I'm brazilian xD

Alex Brodovich's picture
1 pencil

I've just had a batch of logos rejected on account of them being too simple. Erm.... Nike is one of the most recognised brands in the world, Mercedes as well, and what about MacDonalds the list goes on. I was also asked to give a logotype - ie a name, I think.

The price range is between $50-$500. This is worse than one of my worse clients. As Michael Beruit of Pentagram rightly says "Bad clients lead to more bad clients".

This site may be a total waste of time for the discerning designer.

I was wondering why all the logos on this site were of such a low standard.

Ivan's picture

Thank you for the uploads!

The problem wasn't being simple, but being unique. It is to protect you and the client against possible allegations that the logo sold is a trademark infringement. Hope you understand!

pimiento's picture
44 pencils

You mentioned the kid next door with Corel Draw.
Will you really put him out of business or provide him with a shop front?

I realise the ideal is for the site to attract pro designer's cast-offs but the reality is more likely to be lesser qualified designers providing 'name-follows-design' creations.

Do you screen content to sustain some sort of standard like iStockphoto or welcome all-comers?

Ivan's picture

Yes, the submissions are screened. Only about 30% of submissions made it so far. Btw, I know the real identity of at least 2 of the contributors and they are top designers, so I think contributors come from all backgrounds.

Art D. Rector's picture
3165 pencils

How did the money tree logo make it past your inspection team?

:-)

I'm serious about the water company logo, btw. I won't sleep well until that timeless design finds itself a good home.

Ivan's picture

Thanks for critique.

If any logo gets rating below 2 from multiple users I will pull it. So, please do rate them low to make it count!

Btw, are there any that you like?

NeoGraphics's picture
33 pencils

Love the 'Nightwish' logo, looks like a pair of boobs. Sorry couldn't resist ;-)

Steve
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Graphic Designer and Founder of fu•gu
http://www.fuguagency.co.uk

mfrisk's picture
1 pencil

Um, quick question:

Are those real company names on those logos?

I wonder how clients would feel about having the logos they rejected, and their company names, out in public.

If I were a client, I don't think I'd be happy.

I suspect that clients and intermediaries will start requiring designers to agree that they will not place rejected logos, if they are recognizable as being associated with the company or product, from being offered for sale publicly. (Hard to believe language to that effect isn't already in contracts; I suspect it is.)

I think ghoogie is right in that the focus here should be on the mark.That does change things up quite a bit, in that the logotype is often so integral to the design (and, of course, sometimes even is the design).

Ivan's picture

The names should be changed. Unless designers are working against a brief on the site.

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