The growth of video consumption has been fueled not just by a barrier to entry for its creation that basically no longer exists, thanks to increasingly affordable content creation hardware and software, but to the ubiquity of video-friendly mobile devices. The result is that last year the use of online video usage rose 12% among business to business content marketers, according to a recent Content Marketing Institute (CMI) survey. Brainshark, which ‘enables companies to improve productivity with cloud-based business presentation solutions for sales, marketing and training,’ has collected such nuggets about the inexorable rise of video as the content marketer’s best friend in the infographic below.
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