The growth of video consumption has been fueled not just by a barrier to entry for its creation that basically no longer exists, thanks to increasingly affordable content creation hardware and software, but to the ubiquity of video-friendly mobile devices. The result is that last year the use of online video usage rose 12% among business to business content marketers, according to a recent Content Marketing Institute (CMI) survey. Brainshark, which ‘enables companies to improve productivity with cloud-based business presentation solutions for sales, marketing and training,’ has collected such nuggets about the inexorable rise of video as the content marketer’s best friend in the infographic below.

Commenting on this Blog entry will be automatically closed on February 4, 2014.


Creative Bits is a popular blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

Write A Comment