I like all Benetton advertising and I particularly like the famous Got Milk? campaign. But my favorite is the PETA campaign with the models posing nude, and it’s not because they are nude. It’s because nudity is used widely for so many ads, but without any connection to the product, just to sell through sex. However in the PETA campaign nudity is right on spot.
Besides the fact that I agree with the content of the above mentioned campaigns, I like the fact that they are targeting a smart consumer and it’s done in a glamorous way.
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