We have to thank a Canadian firm, buyral, for taking online promotion to its logical conclusion. After seeing this video, you may never click on an elevator button again.

This young fellow ... 

Still think of Adobe as just the developer of Creative Suite? If so, you’re missing its increasing emphasis on tying those tools to a data-driven marketing solution. Kevin Lynch spelled out this ... 

We’ve been hearing a lot lately about the relative value of global brands, with Apple easily taking the top spot in recent rankings. But when looked at from the perspective of simplicity, apparently ... 

McCann is one of the world’s largest advertising agency networks. Here is their new identity designed by Futurebrand.