On June 20th 2011, ICANN the Internet Corporation of Assigned Names and Numbers, created a global shockwave with their announcement to a packed meeting in Singapore. A thousand delegates witnessed, a long awaited gTLD program released, creating new types of domain names with unlimited potential.
Why would someone invest $187,000 for single name application with ICANN plus another few hundred thousands of dollars on related costs to acquire a new gTLD domain root system? Simple, the real motivation will be to declare global-image-cyber-warfare and to create global market domination under a name identity.
Once ICANN approves the new super-powered gTLD domain names, what will happen to the some 200 million strong dotcom domain name kingdom? Will the new gTLDs and their massive sub-domain traffic of unlimited brand extensions create global cyber identity chaos? Will global trademark wars erupt on several legal fronts? Will cyber-squatting hit the fan? Relax no such things.
Surely, the sudden influx of 1000 new powerful gTLDs will create the biggest buzz, as overnight hyper-visibility and marketing coups of various old and new brands will steal the show. Currently, a regular dotcom costs USD $10, but this new gTLD about USD $500,000 each. However the markets will face some serious questions about this new style of hyper-cyber-branding poised for global market domination.
Every corporation has a face, as imagery, shine and style is inter-layered into a skin appearing as a mask with uplift captured by its distinct name identity and poised to reach the upper stratosphere of stardom. Corporate masks are just like real people, some are exciting and some boring, some you remember and some you forget, some you like and some you simply don’t. Whether you like it or not, at this very moment, your corporate mask is out there on the block, fully exposed and it’s being judged by the global markets. Following are the five common masks and now the question is not which is the best but rather why? Any image is good if it is in sync with your long term plans and can ring cash registers, otherwise these masks can choke and suffocate as so often the main reason of collapse of grandiose business plans. Take a deep breath, be honest but first look in the mirror.
Suddenly some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With already 1.7 billion online users and 1 billion more on its way the new business naming capabilities befitting advance and intricate platforms of global cyber branding provide mega opportunities.