BTA Logo
liske (111 points) | Sun, 2005-12-04 18:31Please let me know on any preference you have on these logos. I have greyed out some of the ones the client felt were not as strong. This is a small landscape architecture firm in Monterey, California. Any thoughts or suggestions are appreciated.

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I lean towards #1. #4 is too long. 2 + 3 don't seem finished for some reason, maybe because they are compared next to ones with more text. Is there something to play with in regards to the plus sign? Can you explore stylizing it somehow to tie in with landscapes?
The lighter gray in #3 is harder to read when it gets smaller - something to consider.
Keep up the good work...
Number 1 is my preference. However I think you should increase the kerning on the main head. I don't feel the sub-head is working at all, in any of your compositions.
Reminds me of the Manderina Duck identity by Peter Saville - sans the duck.
Looks good, keep it up
I'll go with number 1 !
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I like #1 too. How about try different color for "associates" or make it to next line because I find it is too long.
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This design is subcontracted, just so that's said. Thanks for the feedback. I wonder which version would be prefered if they were all alike, by removing "landsacpe architecture".
It would still be number 1, although the kerning really has to be fixed.
Its a nice logo but nearly a sentence at 5 words - there doesn't seem to be a convenient place for the sub. Maybe try combining Logo #1 with the sub of Logo #4 centerd beneath.
Personally I like #4. The font has a very strong and proffesional tone to it. Although the "landscape architecture" part has a bit to much space between the character for my liking. If you just lower the amount of kerning there it would probably help out a lot. Otherwise, would you consider moving that part in line with the "bernard trainor + associates" part.
Here's a link to what I'm thinking.
http://joshuatreedesigns.com/temp/bernard.jpg
- JoshuaTree
I like number 3 for it's simplicity. ;)
that is appropriate in my opinion.
so, number 3.
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the best often die by their own hand
just to get away,
and those left behind can never quite understand
why anybody would ever want to get away from them
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always outnumbered, never outgunned
http://www.behance.net/mimimi
You guys are awesome. Thanks for the responses. I'll throw up the web comp I am working on soon. Cheers! JL