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TMess's picture
60 pencils

Flyer & Logo Critique

Hi all,

I would appreciate some criticism, advice and opinions on the following flyer (and accompanying logo). The flyer will be distributed door-to-door so I only have a couple of seconds to catch the reader's attention before it ends up in the bin.

Thank you all in advance.

Commenting on this Image will be automatically closed on December 21, 2012.

wgzn's picture
2124 pencils

massively reduce the leading in the headline - it almost reads as 3 bullet points

make the logo, the bow and the tree photo more prominent

overall, you're eating up a lot of space with things that arent selling product.

YoungZM's picture
917 pencils

+1, if you're going to have the header that large you may want to have an interesting typeface or do something special with it like some illustrated type if you have the time.

The natural shape of your text seems to lend itself to an evergreen. Use that! You also need to make sure that some aspects of the layout don't look like last moment placements or have odd unbalanced spacings of white space (middle). White space is good but the shape there is awkward and is easier noticed with no focal point drawing you away from it.

TMess's picture
60 pencils

Thank you for the replies so far. All fair points, so will do some tweaking.

wgzn: Any chance of expanding on your third observation? Which information seems like it is wasting space and not selling the product?

YoungZM: What do you mean by 'evergreen'? A 'green' colour as opposed to red?

YoungZM's picture
917 pencils

Evergreen as in the conifers spruce, fir and pine typically used as Christmas trees. Their pine needles don't drop because of season so they're called "evergreens".

Art D. Rector's picture
3165 pencils

Your boxes are mixed up. You're selling trees - put the tree in the large upper right box with the headline. Put the bullet points in the left hand box (and un-condense them please.) Put the prices in the lower left and the contact info with the logo in the lower right.

wgzn's picture
2124 pencils

"Any chance of expanding on your third observation? Which information seems like it is wasting space and not selling the product?"

yeah:
1. the boxes with email, call, visit, are too prominent and out of scale with their info and are really just superfluous to begin with - i thnk most people know what each of those is for ; )
2. the boxes with tree sizes could be done with just color. the boxes are eating up room for the photo, logo etc...
3. in general, youre just eating up white space for no valuable reason

YoungZM's picture
917 pencils

It may also be a personal preference and restricted because of your clients brief but I wouldn't put prices on a mailbox flyer. Let someone interact with others via phone or email and try and sell your products. It costs more but it's more personal and yields a better response rather than someone a day before payday saying I don't have 30 quid, screw that and tossing it.

You can get beautiful 8' tall pines and firs here at Christmas for $30, which is about $20 in GBP. Granted they deliver but it seems expensive. I'd want to see what I'm buying if I'm paying that much. Photos, sir!

TMess's picture
60 pencils

Very helpful all of those comments and seemed like obvious things to improve upon. I have re-arranged and re-worded. I am much happier with this version, what are your guy's thoughts?

My only concern is with the image. Is it really selling a real Christmas tree? Or would a picture of the tree farm (without any decorated trees) seem more appealing to customers?

TMess's picture
60 pencils

double post.

YoungZM's picture
917 pencils

The layout is much better but now the typefaces are bugging me. Try using one more for the headlines or something. One face on the entire page could get a bit boring. You also may want to use this time to do something about an eye catching headline.

The picture of the tree is fine, customers won't see the tree farm if they're being delivered.

Art D. Rector's picture
3165 pencils

I think if you're selling real trees - your photo needs to be a real tree. Not necessarily a farm - but not an artificial tree like the one you have in there.

TMess's picture
60 pencils

Oh dear, that's not very good. That photo IS of a real tree.

Art D. Rector's picture
3165 pencils

Is it? Looks so good I thought it was fake.

My bad.

wgzn's picture
2124 pencils

significant improvement.

i still say though that there is too much leading in the headline...

and i hate to actually be saying this. but make the logo BIGGER. im all for soft, tasteful selling. but this just gets lost

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