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bocciaman's picture
78 pencils

Generating Original Blog Topics

I run an advertising blog called Inside That Ad (http://www.insidethatad.com/) and I am looking for advice on how to come up with original content/ads for discussion.

What are the community’s recommendations for:

1. Generating original content.
2. Getting authors for the blog.
3. General increase of traffic and growing the community?

All suggestions welcome.

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Commenting on this Forum topic will be automatically closed on April 24, 2013.

wgzn's picture
2124 pencils

between the likes of adweek, aaf, aiga, etc... and all the local business publications out there. i think youre in an uphill battle with sources who already do this, have been doing it for a long time and already have far deeper connections and an established following of the same crowd you would be going after.

if you like doing it, thats cool. keep it up. but realize two things:
1. its already being done. and arguably being done if not better at least to a much larger degree : (
2. there is a reason successful sites employ full-time people to find and create content and promote the site. its because ITS A FULL TIME JOB.

Art D. Rector's picture
3165 pencils

That would be my suggestion as well - either jump into it 60-80 hours a week and pray a miracle happens - or hire some good people. If you want to make money at it - it's a job, not a hobby.

wgzn's picture
2124 pencils

and if its a hobby, great! go for it. but the fact remains that there are far more powerful players already established in the game. so if you cant come up with some angle or value content that they miss, you'll have to make peace with the fact that your work will have a very, very small audience.

and again, that's cool. until the point where your wife / girlfriend / life-partner / mom starts getting pissed that youre spending 16 hours a week on your 22 subscriber, no-revenue-creating blog as opposed to doing laundry, fixing the toilet or mowing the grass.

Ivan's picture

agencyspy.com and adsoftheworld.com are all run by full time bloggers.

bocciaman's picture
78 pencils

I initially started it as a way to generate revenue but as time went on I realized that it was an unrealistic expectation. I mean, all you need to do is look at the AdAge Power 150 and realize that it isn't worth the fight.

Art D. Rector's picture
3165 pencils

Well there ya go. The lesson to take with you is your calling is probably something else. We can't all be bloggers - otherwise none of these graphic jobs would get finished... right? :-)

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