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wgzn's picture
2124 pencils

"GET YOUR leprech AUN!" t-shirt

i've created a kickstarter project for this fun little t-shirt ive designed. so this post has two intents.

1. shamelessly promote the project.
2. the design isn't totally in STONE until the end of funding (feb 25th at 11:11pm cst) so if you have comments, they can still be worked into the design.

http://www.kickstarter.com/projects/239767530/get-your-leprech-aun-st-patricks-day-2013-t-shirt?play=1&ref=search

it's basically supposed to be a little loose-feeling. i intentionally messed up the kerning here and there. alignment is haphazard, line spacing is kind of where things fell. as i wanted a kind of "schizo-leprechaun an a rampage" feeling...

thoughts are welcomed.

Commenting on this Image will be automatically closed on April 11, 2013.

mara06's picture
2752 pencils

Pretty cute, Wayne, but not as edgy as I think you hoped for. I like the splotchy white and would go head and use it for the shamrock, hat and beard as well. I doubt the subtle screen you've got in those areas will reproduce well in this medium.

I like the upside-down St. Patrick's Day. Not wild about the font, though. It's a little too primary school, but so is the leprechaun, so what the hell. Is the 2013 a different font?

Mara

wgzn's picture
2124 pencils

good eye on the "primary school" thing mara! i had originally intended the whole thing as a bit more "adult" (googly eyed lep holding a beer mug and a more sophisticated type treatment) as it was originally intended to target the irish pub type patron. but then i thought it might have more mileage on the crowd-funding / social media front if it were a little more family friendly

this thing went through a couple of variations. but given the tight timeframe to deliver, i wanted to keep it fast and loose. and not spend days and days on revisions. the original lep was a bit more sketchy but didnt quite have the character i was looking for. here is one of the preliminary designs...

Comment upload: 
mara06's picture
2752 pencils

Oh my gosh, why would you NOT go with that prelim? It's much livelier.

Mara

wgzn's picture
2124 pencils

"I like the splotchy white and would go head and use it for the shamrock, hat and beard as well." yeah, thats the glow in the dark overlay. i was going to knock that out as well (and i may end up doing so, still) but the glow in the dark ink is pretty thin and it may show through more than this anyway.

have a look at the kickstarter page. it shows both

Art D. Rector's picture
3166 pencils

You're already selling them! You can't change it now.

You're half way to your goal, so obviously people like it enough to buy it. Personally? I'd rather have "loose" and/or "edgy" than "family friendly". The last image in your video fits that description a LOT better for me - even with the JC Penney's faux "distressed" look. ;)

wgzn's picture
2124 pencils

i dont disagree with either of you. but the "jc penney" demographic is a pretty viable target. and as we all know - designing for designers and designing for the public is two totally different things.

i do art, agree with you about that "last image" thing. i hadnt even thought of that. i may add that as another, short-run option...

pokie's picture
1217 pencils

I don't like the "y" hanging off to the left.
I would flip "st.patrick's day" right side up and move 2013 to the left or maybe to the top right of his hat.
I like the design and illustration of the leprechaun. Very cool and fun idea!

One criticism I have is when I imagine this as a t-shirt. I think that because it's so vertically oriented, it may make people look wider than they are with all the negative space on the left and right of the design. I could be over thinking it though. :)

wgzn's picture
2124 pencils

less "virality" than i expected. but still slightly more than doubled the funding target. so i guess it was marginally successful...

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Art D. Rector's picture
3166 pencils

Did you make any money? That's the real question. That and how did you get the word out?

The final product looks better in real life than it does on the board. Good lesson for the youngsters too. When you're ready to photograph a t-shirt - always put them on a woman. :)

wgzn's picture
2124 pencils

in actual DOLLARS, after printing, shipping, amazon and kickstarter fees, i ended up with about $400 in pocket. but when you count promotion and design and other TIME expenditures. that actual value ends up being about $83 ; )

it was really an educational experience. i knew that with the super short funding deadline (10 days as opposed to the usual 30+) and having done ZERO preliminary networking it was going to be a VERY uphill battle. and it was. only maybe 8 of the backers were organic / viral. all the rest were results of direct posting and share requests on facebook and twitter.

its funny, i contacted several irish and leprechaun-centric groups and NONE of them (as far as i can tell) generated ANY backers.

it seems as well known as kickstarter is among my peers. its virtually unheard of by about 80% of the general public. BUT with that said. i cant imagine any other way it would have been possible AT ALL in such a short time frame.

Art D. Rector's picture
3166 pencils

Better than losing money, right? And you always have next year - you can get started earlier and maybe offer a couple other items in the package or something.

I appreciate the post. Never occurred to me to do something like that thru kickstarter - so it was educational for me too - thanks.

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