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Ivan's picture

Project the iPad only Magazine

Virgin Project

Sir Richard Branson, Chairman of the Virgin Group launched a new iPad exclusive magazine called Project yesterday. The digital magazine offers stories about international culture, entertainment, technology, design, fashion, science and travel. The stories are accompanied with videos and interactive elements. The iPad app also includes a magazine blog, a forum and a commenting capability on stories, which are all quite novel for an iPad magazine. It looks like Project is trying to create its own little community of readers.

Virgin Project

The content is great. The style is smart and intelligently humorous. The magazine features great typography, photography and illustration work. The design references paper based printing with elements like the registration marks and color bars used as navigation buttons. Navigation is simple and straightforward and similar to other iPad magazines.

Each edition costs $2.99 and it comes in a UK, US and Canadian version.

The publication was created with the WoodWing publishing software, which is used by several other publishers too.

See a few static screenshoots below. Click for larger view.

Virgin Project

Virgin Project

Virgin Project

Virgin Project

Virgin Project

Virgin Project

Virgin Project

Virgin Project

Commenting on this Blog entry is closed.'s picture
532 pencils

Seems lovely. It's good to be uncompromising in some ways but making this iPad only will limit it's reach vastly. Don't think it deserves that.

Not sure how big the iPad is in other countries though, in the Netherlands it's just not that common.

steveballmer's picture
653 pencils

iHate it! iHate it! iHate!
I am not Steve Ballmer pretending not to be me!

MixiBoi's picture
61 pencils

These are the type of things that make me want an iPad and design FOR the iPad.

I had an idea for something like this, tho, I'm sure so do hundreds of others.

And Jack, Yeah the iPad is still starting out(2 million a month sold), but so was the iPod, this is the kind of stuff that makes people want it.

Content is king.

qwertyale's picture
2045 pencils

I can't dload because I'm using the first iOS for iPad and older iTunes 10.1
Don't know if I can update iOS and still use iTunes 10.0

yes I'm brazilian xD

red001's picture
2 pencils

there are other pads on the market, why not port for them too? just because the ipad is a consumer product where as other pads are more pro, doesn't mean they should be ignored. The magazine sounds interesting but this is typical narrow thinking to exclude anyone not interested in Mac products

rdri555's picture
1 pencil

Named “Toirettsu” – which can only add to the notion that they are, literally taking the piss - the game’s title is a word play on “toy”, “let’s” and “toilets”. As the Sega Toys website prompts: “You’re able to game with pee!” From Kotaku.

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