Local Advertisement Board
ncdesigns (191 pencils) | Fri, 2012-08-17 03:22This is an advertisement board I'm currently working on for a client. It's a wall hanging that will be displayed at Cocula Mexican Restaurant. The green spaces across the top and bottom will be filled later on with ads for local businesses, but for right now there's just filler stuff in there for the company I'm designing the board for. They'll be selling the ad spaces, and I'll fill them in as they're sold. All of the clip art was chosen by the client, I just placed them on there and designed the rest around it.
I'm not too sure about the font choices...that's something I'm still struggling a little with.
So...what do you guys think of the way it looks? Any advice you can give is appreciated.
Thanks!
Commenting on this Image will be automatically closed on October 12, 2012.
it all looks fine to me. very competent piece!
this is the kind of thing i refer to as "utility work" i wouldnt waste a whole lot of time making a good and functional piece 10% better for an audience who may never see and almost certainly wont appreciate the extra effort.
my only suggestion is use traditional formatting for the phone numbers (xxx) xxx-xxxx. i find the dashes and dots people use these days kind of ugly.
Thanks! I'll try reformatting the numbers.
there is a lack of consistency on your concept: sometimes you use black stroke, sometimes drop shadow, sometimes too much thin stroke.
"bienvenido amigos" doesn't have any latin power, it's visually dead.
type movement inside the strip need a better work.
you could look for background texture
I know this work is not about Cocula logo but they could use a better one.
yes I'm brazilian xD
Oh, I agree that they need a better logo. lol That's what was on the cover of their menu, and that's the one they want. All of the phrases on there were chosen by the restaurant as well.
I can take out some of the strokes and see if it looks better.
This is one of those "it is what it is" situations, so I don't know how much effort you want to put into it. Imho, the restaurant name should be bolder and in white so it jumps out and "Mexican Restaurant" can be in black if you want to use two styles of text treatment. Not sure you need the state and zip code either.
The main thing bothering me is the repeated info - you only need one space with the Premier Ad logo and info (my choice would be lower middle or right box. Same with "This space available" - one is enough. What you might consider is putting other phrases in the other boxes - such as "X number of people read this everyday - you can advertise here!" Also the same thing in Spanish perhaps since it's a Mexican restaurant.
Count one vote against parentheses on phone #'s here. Those indicate area codes which are quickly becoming (if not already) passé due to cell phones and magic jacks and everything else. I use dots exclusively now unless the client specifically asks for something else.
Generally - nice work.
"What you might consider is putting other phrases in the other boxes - such as "X number of people read this everyday - you can advertise here!"
superb idea art-d!
"...one vote against parentheses on phone #'s here. Those indicate area codes which are quickly becoming (if not already) passé due to cell phones and magic jacks and everything else. I use dots exclusively now unless..."
how exactly are they "passe"? do you not have to dial them? im pretty certain that if i dial 123 456 7890 i will reach a different person than if i dial 234 456 7890. they may no longer have the geographical specificity they once had. buut they are no less required...
the reason i hate using dots is that too many hipster douchebags use them in phone numbers because they think they're fashionable. but dots generally denote IP addresses, so from where i sit. it just muddies the conversation.
Where are you at? Must be some place with an antiquated phone system. :-) The +1 doesn't make any difference where I am (South Florida). My "passé" comment was in regard to the parentheses - not the area code. It's rare to see the parentheses down here anymore (usually it's only when an older client insists on them). But I understand where you're coming from - I didn't like the dots at first either. But they've grown on me because they help the unify design with websites and don't require as much tweaking as () do in a quality piece.
I'm not buying the IP comparison. Most civilians don't know IP addies from Ip Man (obscure foreign film reference:) The IT guys recognize a phone sequence from an IP sequence. ;-)
im in houston. a market with 5+ different area codes. and they are just as important today as they were in 1993 or so when we outgrew the capacity of a single one.
i guess im just not understanding your logic:
1. nobody ever mentioned the "1+" component
2. how do the dots help "unify" anything relative to websites???
im not saying anyone but a twit would confuse a phone number with an IP address, but why abandon a longstanding format/paradigm, simply because it requires more hand kerning?
i used dots in phone numbers back in like 1996 because i was a hipster douchebag who thought they were fashionable. but for about the last decade or so, i've gone back to the standard format because i find them a more elegant and like that it easily distinguishes them from other components...
I'm in South Florida - we have 5 area codes too (at least) which proves my point... they don't really denote "areas" as they once did.
1. Yes you did...
im pretty certain that if i dial 123 456 7890 i will reach a different person than if i dial 234 456 7890."
Dial those two numbers - you'll reach the same person.
2. The dots match URL dots: 954.789.9568 • www.wgzn.com
Disagree on the "elegance" (which is fine - matter of opinion). The () are clunkier imho.
which proves my point... they don't really denote "areas" as they once did
i dont give two shits if they denote your area, your cholesterol or the temperature at which you bake your lasagna. the point is that the first three digits in a US phone number are as necessary today as they ever were. and that has absolutely no bearing on what graphic symbol one uses to confine them
"1. Yes you did..."
no. in fact, i did not.
(123) 456-7890
(234) 456-7890
no mention of a +1 requirement. but i can see how in the haste of your unrelenting zeal to prove me wrong, how you would have failed to realize that my illustration was simply that of a hypothetical, ten-digit number.
my point was simply that in any effort to reach a specific person via phone, that area codes (regardless of whether or not they reveal your actual area) are VERY much un-passe
"2. The dots match URL dots: 954.789.9568 • www.wgzn.com"
ok, i guess that's logical. but i find it a pretty weak argument. that would be like spelling numbers out, because it matches the body copy better than using actual numbers...
Dude - you just like to argue. Excuse me for missing your "123" point. But any NORMAL person knows the ONLY reason to dial a "1" is for long distance or international calling. There AREN'T any area codes starting with "1". Excuse my "zeal" in understanding the phone system better than yourself.
If you want to use () - fine - old people love them. I'll use dashes or dots. It's not that big a deal.
I'm not so sure about that, Art. I've dialed a few 800-type numbers in the past (and maybe regular area codes, I don't recall) and have gotten a recorded message saying, "Your cannot cannot be completed as dialed. You must dial a one or a zero plus the area code..." I have a friend in Turkey whose direct-dial number starts with zero.
Mara
Okay, this is now - officially - just one big fustercluck. I agree with your point (and you actually agree with mine if you can follow the mess above) - however I am done debating phone numbers.
I will not touch the Turkey angle - I have no clients in Turkey. ;-)
Deal!
:)
Mara
I was previously using dots instead of dashes as well, but a couple of the businesses I did ads for didn't like them so I went back to using dashes on everything.
yeah, that was what originally kicked me out of my hipster fog. too many clients saying "i dont like the dots" it awakened my zeal for tradition. but i still type in all lowercase, so i guess im really just a hypocrite - YAY!
but until somebody invents "capital numbers" im gonna keep doing it
Oh dear. Dots here. I guess I'm a hipster douchebag. How can this be? I'm going to look into drinking now, for reals. (Do the cool kids still say "for reals"?)
Mara
The cool kids say "For reals." The SUPER cool kids say, "For realzzz." lol
cool beans, lol ; ) facepalm, shoot me in the face
LOL that's hilarious. I forgot about "cool beans!"
Niki, I wasn't going to chime in on your design project, but I do like the idea of your creating a few "your ad here" designs to fill the empty spaces. I'd even go beyond that and suggest you offer the client a more exciting overall design. As I understand it, Chocula (the franchise restaurant, I assume) only demands use of its logotype in advertising. You can do plenty more with that than the clip and and stiff banner. Show them both designs and let them choose. This may not be a super-exciting gig, but it's a chance for you to show what you can do. It will be seen by a lot of potential clients. Treat it as a massive showcase for your talents :)
Mara