Logo for the Digital Media Arts & Design department at my schoolJasonPau (26 pencils) | Wed, 2012-10-24 22:10
One of my projects this semester at college (Orange Coast College in southern California in case you are wondering) is to design a logo for our Digital Media Arts & Design department. The department is mostly graphic design related, but does include film/video. The logo will be used on a website, facebook group, occasional posters/flyers, and that's pretty much it. Obviously since it's a community college things aren't going to be super public or widely seen/known. There are about 50 of us students in this "competition", and each of us will be allowed to submit up to four logos.
The creative brief for this project was just that, brief. The only requirement really was that it include the letters DMAD (no "&", and definitely not the full name). There aren't any colors specified either, so we are pretty much free to choose whatever.
Anyway, after tons of sketching and roughs (both pencil sketches and digital roughs), this is what I've come up with. I had a couple other designs that might work as well, although they were going in totally different directions.
What I was going after here was something very simple, versatile, somewhat "abstract" (not going an objective/illustrative "let's see if I can work a mouse pointer into this design" route like some of the other students), partially inspired by various elements from design history, and avoiding trendy "Web 2.0" styles that wouldn't fit a quality design department.
The color green is just for testing purposes; in reality pretty much any color can be used, either for the logo itself, or for the background. It works well on white, colored/gray, and black backgrounds. I presented it here with several background/color variations for reference.
Anyway, all comments/critiques are welcomed. (If you want to see some of my other preliminary ideas let me know.)
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