The growth of video consumption has been fueled not just by a barrier to entry for its creation that basically no longer exists, thanks to increasingly affordable content creation hardware and software, but to the ubiquity of video-friendly mobile devices. The result is that last year the use of online video usage rose 12% among business to business content marketers, according to a recent Content Marketing Institute (CMI) survey. Brainshark, which "enables companies to improve productivity with cloud-based business presentation solutions for sales, marketing and training," has collected such nuggets about the inexorable rise of video as the content marketer's best friend in the infographic below.
AIGA's Head, Heart, Hand conference, held in Minneapolis last October, apparently drew almost 2,000 attendees. If you missed the three-day conference devoted to design thinking, design for social impact and design as craft, the good news is that the first batch of videos has been posted on the AIGA site. While there are a number of worthy clips among these, my favorite, below, is that of crusty ad veteran George Lois. Seeing all those old campaigns is quite something.
Puzzled by all the hoopla around Bitcoin? Australia-based designer, director and animator Duncan Elms is responsible for the creative behind the short video below that provides an overview of this controversial digital currency. As a sign of how fast things can change, the text indicates that the current value of a Bitcoin is around $70 US. Not even close, since the value has recently exploded to top more than $900. As the saying goes, we live in interesting times.
During decades as head of design for Braun, Dieter Rams was involved in the development of hundreds of products. However, his rigorous approach to creating a visual design language extended much farther, notably inspiring Apple's Jonathan Ive. Rams was able to distill his approach into ten principles of good design:
I'm guessing you can't. And so is Jesse England, who has kicked off a series of free training materials designed to help you master the art of writing in a font of your choice, beginning with Helvetica Light. Why the heck would you want to do that, you ask? Well, first of all, imagine how cool it would be to send your clients and colleagues notes hand-written in Helvetica. But beyond that, involving the body is the best way to master any domain, so in this England is on solid pedagogical ground. I could see this as a valuable element of courses on typography, for example.