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gandara's picture
16 pencils

Online office furniture logo critique

Hello, Just looking for some feedback on the first round of the attached logo.
The company is Pinnacle Interiors who:
• sell new and used furniture online
• offer fit-out and interior design advice for office spaces
• target market is secretaries working in medium sized offices who want convenient online shopping for office furniture
The client really wants to use green and charcoal but I'm not convinced with the colours. I was thinking either red or blue, more corporate.
Thanks in advance...

Commenting on this Image will be automatically closed on November 13, 2012.

dn06's picture
8 pencils

When I first looked at the logo, I thought it was too blah but now that I look at it more I like it. It reminds me of furniture being laid out. The left rectangle and top right rounded square reminds me of a wrap around couch and the bottom right square is the coffee table. I'm not sure if that's what you were going for but that's what I see. The font you chose is nice too. It compliments the logo with the sharp lines and rounded edge like with the top right square.

The only thing that bothers me is the word interiors. I feel like it was an after thought and was just placed there. What about moving it to the right of Pinnacle instead of having it hanging? It's just a suggestion.

Also, what about using a different shade of green for the bottom right square? That way the rectangle and the top right square will make the abstract P stand out more. Just an opinion though.

I did sketch up 3 quick versions for you so you can see what I'm talking about. I hope you don't take offense but I may not be explaining myself well.
Again, they are just my opinion and I really like what you did so far.

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gandara's picture
16 pencils

thanks for the advice, i did try using different shades of green prior to this draft. i'll have another go, maybe using tints of the one colour. i'll consider your advice on the word interiors too...

qwertyale's picture
2045 pencils

"interiors" is undervalued.
put caps on "i" and extend the other letters

yes I'm brazilian xD

mara06's picture
2742 pencils

I saw the P and I in the mark immediately. Kind of cool. You could emphasize it by using three colors or transparency percentages, with two of them combining in the upper right piece. (I would be a proper CBer if I didn't remind you that logos should be presented to us first in plain old solid black and white, so I'm inviting controversy with this suggestion!)

I agree the word "interiors" needs to be strengthened.

I would also question whether "secretaries" (is that even still a job title anymore?) are the decision-makers in mid-sized businesses. In my experience, such companies are often micro-managed by their owners. But things may be different in your market.

Mara

gandara's picture
16 pencils

thanks Mara. point taken, it really should be presented in B&W first. I'll work on 'interiors' too...

Art D. Rector's picture
3129 pencils

Like. It's very close imho. There's some kerning issues - the "Pinn" has more air than the "acl" and the "na" and "le" are somewhere in between. My personal taste for this would be to use the "ac" as your guide and kern the others accordingly.

Agree that "interiors" is not working. Just to be different, I'm going to recommend you try making it half to 3/4 the size it is now, all caps and center it under Pinnacle - tracked out from the I to the L.

Like the mark as is - would like to see it in a vertical with a huge mark over the Pinnacle.

qwertyale's picture
2045 pencils

don't know... probably all caps on "interiors" will destroy the freshness feeling... maybe only the initial "i"

I know the "i" must reference to "i"nteriors but the logo still function as "Pi"nnacle

yes I'm brazilian xD

gandara's picture
16 pencils

thank you. will work on the kerning and 'interiors'...

gandara's picture
16 pencils

hello again, all your advice so far has been very helpful. i have attached an updated version...in colour (sorry Mara). i found a green called "office green" which seemed appropriate. i hope the word interiors is looking a little stronger now...thanks in advance...

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wgzn's picture
2107 pencils

YEE-IKES! complete step in the wrong direction...

Art D. Rector's picture
3129 pencils

Qwerty was right - the all caps on interiors is not working. Need to go down a weight or two on the font also.

gandara's picture
16 pencils

thank you...okay, i've attached three alternatives in greyscale. i actually like the bottom two with the mark on an angle...although it does move away from recognizing the "Pi"...does this matter? thanks again...

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qwertyale's picture
2045 pencils

I don't like the height of these letters.
Either the logo horizontal division.

I made one here, not too different from original but altered the proportions of all elements.

I take the original logo, streched the Pinnacle height, lower the logo horizontal division to match the P center line.
"Interiors" must be a bit higher and wider each letter (don't remember how much) and still left aligned. I show you if you want but I think you can do it for yourself.

yes I'm brazilian xD

wgzn's picture
2107 pencils

this is getting progressively worse. youve taken a relatively decent, utilitarian, straightforward and logical design and overwrought it into a mess with a bunch of questionable advice...

YoungZM's picture
906 pencils

The only issue for me (from the ORIGINAL post) is the interiors after-thought treatment. The newer versions take away from your initial goal and lead it down a less-professional road.

Art D. Rector's picture
3129 pencils

Yes agree - going the wrong way. You might try going back to the original and just center the mark (maybe 30% larger) over the centered words.

wgzn's picture
2107 pencils

and on "interiors" go either all caps or all lowercase. its a LOGO not a SENTENCE.
capitalising the I just makes it look imbalanced...

qwertyale's picture
2045 pencils

I think it was part of the brand name...

yes I'm brazilian xD

wgzn's picture
2107 pencils

doesn't matter

wgzn's picture
2107 pencils

my "company name" is understandinc. facebook will not let me start with a lowercase letter.

i am bitter.

: (

qwertyale's picture
2045 pencils

let's talk about facebook low case brand... it is promotional/entertainment/social network... even business was added they don't need to add credibility because their billion dollar market share

yes I'm brazilian xD

mara06's picture
2742 pencils

I just happened to see the PicFrame app and its icon is very much like this. Just thought I'd mention that. I suppose, with such a fundamental design,, it would be surprising to NOT find similar stuff out there.

Mara

gandara's picture
16 pencils

thanks everyone. i'll take it back to the original concept and try centering the word interiors...

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