Opinion, pleaseAnonymous (not verified) | Sat, 2011-03-19 14:37
I am working on a logo for a small local dental practice, and here is the version that I have finally settled on, and I will appreciate to hear your opinion because I started to feel that I can't judge it objectively after all the time that I spent tied to this project.
Little background about the name and what I tried to achieve:
The name is a word play, it is nominative neuter plural of subtīlis (latin phrase for subtle, fine, precise, slender), but can also mean 'under the lime tree/linden' – trees that are very frequent in the area, and one of them is conveniently placed in the front of the office.
Type is an adjusted Dax cross-breed with Optima to make it look a bit more elegant, and after I 'softened' corners I am quite satisfied with how it looks – strict and sterile, yet gentle (of course, please let me know if you feel differently).
Regarding the sign, I tried to stay away from the tooth/smile symbolism that I found overused, but wanted to make some connection with the health care, hence the inverted cross, with the yellow spot (tilia fruit under one branch) symbolising a hot-painful-spot that needs a treatment, or place where the first aid can be received.
Colours are derived from the dried tilia flowers which are used for a herbal tea that is very popular here.
My greatest concern is the sign: how it works with the type (which I'm fond of), and how original it is – it is quite simple, made of basic shapes and, although can't recall that I've seen anything similar, I wouldn't be surprised that something like this already exists.
Looking forward you thoughts and suggestions,
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