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fccctorres's picture
8 pencils

Rich Black with Orange

Hey everyone, 1st post here,

You probably have lots of people asking opinion on rich black but I'm a junior Designer and only Designer where I work so I have no one except the printer I usually work with to answer my question, and this time I wanted second opinions.

I have worked with rich black (usually c=40, k=100) on other documents but in this case I'm going to print a brochure for a company who's logo is black and orange, the background will be black and will have watermarks on it, there will be white text on top of this.

What I was thinking was to print the background as an orange rich black (c=0 m=60 y=70 k=100) and the 3 watermarks would be something like c=0 m=60 y=70 k=98, c=0 m=60 y=70 k=96 and c=0 m=60 y=70 k=94, this will have text on it, has I said, Neo Tech pro medium (minimum 7 pts).

My thought is, If i send it to the printer they are going to ask me for a rich black anyways, so I might aswell experiment.

So what do you think, is this a mistake?

caoimghgin's picture
290 pencils

Nothing particularly wrong with this. It would serve to 'trap by common color' your watermarks. However, it would force a 'keep away' trap for your knockout text which may not be desirable for very small typography. I hope you find the following article useful.

http://www.graphics.com/modules.php?name=Sections&op=viewarticle&artid=762

Art D. Rector's picture
936 pencils

I question the watermarks - you're only taking out 2, 4 & 6% black to create a watermark? That's going to be one dark watermark.

PS: I would have been shocked if that article covered keep away trapping.

fccctorres's picture
8 pencils

I really want the watermarks to be discreet, I wouldn't want them to stand out and for all the tests I've made this seems to be aprropriate, but maybe I should reconsider..

wgzn's picture
130 pencils

any sense in spot varnishing the watermarks?

Art D. Rector's picture
936 pencils

Discuss the watermark with the printer beforehand - that's my advice. It might be showing up fine on your laser prints or dye subs, but they're not as dicey as an actual printing press. The varnish idea sounds good too - a couple percentage points with a varnish would work imo.

fccctorres's picture
8 pencils

After talking to the printer, they advised me to try a setup so the watermarks printed ok. t

the black used was: c:20 m:50 y:90 k:100

the watermarks: c:0 m:25 y:45 k:95, k:90, k:85

so the trick was to remove the cyan, and reduce they and m values to half, this keeps the watermarks discreet and at the time ensures they are visible and gives them that "orangy" effect i was going for!

the test looks cool, I'm quite anxious to see the final result

hope this thread helps people facing the same situation! and thx for the replies!

Art D. Rector's picture
936 pencils

Yes - you definitely need to remove some more ink. 5-10% might look like a mistake more than a watermark.

Thanks for the update - interesting.

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