Swastika?
Submitted by krisM on Tue, 2008-07-22 12:08.
Hi all. This is take two of trying to develop a trademark for A&S Design: a machining/component design company. I'm almost ready to toss this concept...I like the way the form looks but I think it keeps getting closer and closer to feeling like a swastika.
Please help,
Does anyone else think this looks like a swastika?

Nope.
I don't..more a cog or gear.
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UPDATED PORTFOLIO
www.jhousedesign.com
Swastica
I don't think so. Plus why concern yourself if it does? Until the Nazis used this symbol, the swastika was used by many cultures throughout the past 3,000 years to represent life, sun, power, strength, and good luck. However, as a logo its not my favourite. Have you thought about using the letters A, &, S, as cog pieces
why concern yourself?
why concern yourself? because someone else will. while i agree that it didn't used to have that connotation, it does for many people now. just because one might find that foolish doesn't change the fact that people do. and when you're marketing, you have to take these things into account.
Ya, that's what I thought.
Ya, that's what I thought. If I can see it (as special as I may be) someone else might see it and think that the company has Neo-Nazi backing.
The first thing I thought of
..was the Swastika. Keep in mind I have a vivid imagination as well, but so do a lot of consumers out there. Pick a different type of cog/gear.
Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com
Looks more like a throwing
Looks more like a throwing star to me. Maybe what your logo needs is more context? What does this part match with?
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Powerpoint is not a design application
I thought the original
I thought the original version looked like a throwing star, Nat. This version does have the Nazi swastika look. Please remember, folks, that the pre-Nazi swastika seen in the ancient remains of so many cultures had the arms facing right-left, rather than left-right. My Neo-Pagan friends and I often joke that if the the Nazi version were a wheel, it would make for a very bumpy ride indeed, unless going backwards.
Mara
I'd venture to guess it's
I'd venture to guess it's the angle:


Change the angle and the perception might change as well. That's why I also suggest altering the context by combining it with one other piece (like two gears in a machine). That way you further differentiate from the unwanted swastika inference as well as create your own memorable icon.
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Powerpoint is not a design application
Thanks, that's a great
Thanks, that's a great suggestion. We can never underestimate the power of context (that's the reason we as communicators have to be so weary of the swastika). Has there ever been such a quality symbol so ruined by one unfortunate context?
"Weary of the swastika"
Yes, I got tired of it *ages* ago! But we still need to be wary of it. Sorry. Couldn't resist.
Mara
Ancient Swastika
The statement about pre-Nazi swastikas is not true. Swastikas in ancient cultures were drawn both ways round. It is not as if all these ancient artists knew that one day the left-right version would be used by Nazis, so only used the opposite one.
Check out Wikipedia for examples
http://en.wikipedia.org/wiki/Swastika
I'd also try exploring rob
I'd also try exploring rob grandison's suggestion:
"Have you thought about using the letters A, &, S, as cog pieces?"
The combo of those two letters into one machinist component could work.
Swastika? I don't really see it, but the mind will see what it wants to. Hell, I had to remove a photo of a crane hook in a law firm's brochure one time because one of the partners thought it looked too phallic...
"Without deviation from the norm, progress is not possible."
— Frank Zappa
Heck...
I once had to a brochure for a Golf Course in the States, and there was a picture of the course of a few people on it playing golf. At final revision they found that having a Black male on the course wouldn't be appropriate and asked me to remove him.
They've since called me back for more work but never answered back...
Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com
I don't blame you for not
I don't blame you for not calling back! Those kind of small-minded people you can do without.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
Good for you!
That was the right thing to do. And I know it will be rewarded, later if not sooner. One of the best jobs of my life came my way because I turned down something else on moral grounds and the agency gave me a fantastic second option.
I imagine your clients felt a little silly when Tiger Woods became the King of Golf. Idiots.
Mara
having done a lot of us
having done a lot of us federal govt work in the past, i had the exact opposite problem. i'd be told it wasn't african-american *enough*. i've had to attempt to fill the full rainbow of races on one page. or there was the day planner i created that had a full range of females of every race and creed. or so i thought. the client (office on women's health) said i needed an alaskan-american woman. not that they could have picked an alaskan-american woman out of a lineup, but i had to find one to go in there.
*sigh*
i'm so happy to be working on architecture now. buildings are much easier to deal with than people.
Oh yeah, being "politically
Oh yeah, being "politically correct" in choosing photos can be a real headache -- all nationalities and races and genders and ages and social classes need to be represented -- and especially in DC and environs, where we've got the federal agencies breathing right down our necks. When I was in television news in DC back in the 70s, this became an almost insane game. I'm not sure, to this day, if any of that really did any good, or if it created even more barriers.
Oh yeah
it seems we're PC, and to a fault. I can understand throwing in a mix of people to show diversity, but making it an obligation to show one of each nationality? It's like a PC Noah's Ark. Seems everybody is a little too sensitive nowadays...
Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com
Thanks
But I have to say finishing that contract left a bitter taste in my mouth. It totally caught me off guard. Of course, if I had known about it from the get go, I wouldn't have taken, just like if they knew they were dealing with a person of colour, they probably wouldn't have hired me. Who knows.
it reminded me of a topic we had in my colour theory class back in the day, the teacher had brought up the subject
(well, more like her telling us NOT to do jobs that were immoral or we'd live a miserable life, she was a little senile and on progressive retirment, but thats a story for another day)but situations were brought up where as designers we do in fact have to make judgements calls in regards to the jobs we take and by taking them we were in fact backing the ideas and theories behind them ( i.e. Pro-War poster, Anti-abortion ad) Of course, some people argued that it's just a paycheck, whereas others argued that you were in fact sponspring those ideas and movements.
I guess sometimes as Designers we forget that we can have an impact on modern culture and popular opinion. Quite the responsability.
Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com
Looks like a throwing star
Looks like a throwing star to me, too. Swastika was the last thing I thought of until I saw your word underneath it. But, as others have said, just because *I* don't see a swastika doesn't mean others won't (or will).
Good luck with the revisions. :)
What about adding 2 more
What about adding 2 more "points" to your swastika, er design? More like a Torx head.
If you have to rationalize away your logo's comparisons to a swastika ("it wasn't always evil..."), that's not good.
I agree. That's why I wanted
I agree. That's why I wanted to know if anyone else saw the similarity. I've been trying variations of 5 and 6 points but so far nothing to great has come of it. I think it's time to rethink the concept.
Thanks for all your suggestions everybody :)
Good idea -- or make it like
Good idea -- or make it like a crosscut blade for a circular saw.
Mara
Nah, not seeing a swastika, I'm seeing hounds tooth fabric.
See the nightclub Fabric for a similar example
http://www.fabriclondon.com/