Touchy iPod campaign

Submitted by Ivan on Mon, 2008-04-14 14:08.

Inspiration

Here is a campaign from Singapore for the iPod Touch that brings back the eighties look typography combined with the Apple signature white backgrounds.

Here are some other Apple products related campaigns I posted here earlier from Australia, India, USA and Brazil.

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I know sex sells, but the

Submitted by natobasso on Mon, 2008-04-14 14:57.

I know sex sells, but the first one is a little too touchy feely for my taste. Not all that impressed with the rest, actually...

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Powerpoint is not a design application

Yeah, that first one is a

Submitted by Ivan on Mon, 2008-04-14 15:24.

Yeah, that first one is a direct suggestion for porn, which is probably one of the main uses of the photo/video capable iPods, but I know Steve wants to stay away from it. Wonder how long this post will stay up. The previous campaign I posted only stayed up for a day before Apple legal complained.

Oh my. THAT's pretty

Submitted by natobasso on Mon, 2008-04-14 16:35.

Oh my. THAT's pretty draconian of apple, but sadly, not unheard of.

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Powerpoint is not a design application

I realize its' been done on

Submitted by 3dogmama on Mon, 2008-04-14 17:27.

I realize its' been done on purpose, but I find the reduced leading really not working in these ads. The use of the upper and lower case "i"--go one way or the other to make it work.

Overall, boring and sadly lacking ingenuity. Huh. Wonder how much they paid for this slew of ads?

ciao
3dogmama