How did Apple rise through the ranks to become the world’s most profitable tech company? As it turns out, good timing and shrewd planning have played as much of a role as innovative thinking for the Silicon Valley juggernaut.
For example, take the first MP3 player — MPMan, produced by South Korea-based SaeHan Information Systems. MPMan appeared in 1998, three years before the first iPods were released. As the original pioneer of portable MP3 player technology, SaeHan spent a good deal of time in court negotiating terms of use with various record companies. By 2001, a clear legal precedent was set for MP3 access — allowing Apple to focus less on courtroom proceedings and more on cutting-edge marketing campaigns for their new product.
Apple also exercised a great deal of patience when it came to smartphone technology. The world’s first smartphone, the Symbian from Nokia, appeared in 2000 — seven years before the iPhone — and was equipped with features considered revolutionary at the time, such as a touchscreen and built-in camera. A few years later, Blackberry introduced the concept of email accessibility via one’s cell phone. By the time Apple released the first iPhone in 2007, the market was well-established and software developers had fine-tuned many of the technical kinks related to smartphone functionality.
In some cases, Apple has gained an edge over competitors by purchasing innovative software developed by smaller firms. That was the case with Delaware-based tech firm FingerWorks, whose brainchild, the TouchStream, was one of the first models of ‘gesture recognition’ technology. Apple purchased FingerWorks in 2005, two years before the release of the first iPhone; TouchStream’s technology and functionality heavily influenced the touchscreen features later implemented for Apple’s smartphone and tablet devices.
Via: onlinemba
Commenting on this Blog entry will be automatically closed on May 13, 2013.
