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Ivan's picture

German Nazi Party's Corporate identity manual

Published in 1936, The Organizationsbuch der NSDAP (with subsequent annual editions), detailed all aspects of party bureaucracy, typeset tightly in German Blackletter. What interested me, however, were the over 70 full-page, full-color plates (on heavy paper) that provide examples of virtually every Nazi flag, insignia, patterns for official Nazi Party office signs, special armbands for the Reichsparteitag (Reichs Party Day), and Honor Badges. The book “over-explains the obvious” and leaves no Nazi Party organization question, regardless of how minute, unanswered.

When I noted above that the book was under my nose, I meant this literally and figuratively. Many of the color plates, which visually establish the identity standards, have been reproduced in histories of World War II and the Nazis, without proper attribution. So, I’ve seen some of them before. Also, the Nazis issued a 255 page book, ABC des Nationalsozialismus (1933) by Dr. Curt Rosten, which in a more condensed fashion provided some early Nazi visual standards. It turns out I had this book in my collection all along without knowing its significance.

There was a standards manual after all. It just was not what I envisioned or expected. It turned out another record of graphic standards existed where I least expected it: the Reichs Gesetzblatt (Law Journal). When a graphic element was changed by law or decree it was chronicled in this document.

Download the full book here (24MB)

Via: Steve Heller

Commenting on this Blog entry is closed.

steveballmer's picture
652 pencils

Not the first time you people have been compared to nazis!

http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!

Ivan's picture

Excuse me?

steveballmer's picture
652 pencils

Just a veiled allusion to how Apple operates under their quality obsessed dictator who demands conformity to every little detail and ruthlessly fires anybody not in goosestep with his edicts.
His army of brain-numbed zealots who believe they are the master-race of design and taste. Their arrogance of the persuit of perfection and snotty looks down the nose at PC users.
Calling people stuff like Monkey-boy, fool, oaf, dunderhead, idiot, wannabe copycat, failed CEO, moron, sweat-box, untalented miscreant, .....
... a baldheaded sack of nothing but wasted potential wrapped in medicority, a waste of breath, a google result lemming, a good for nothing leech, a competition hating huckster with delusions of granduer covered in garlic smelling sweat, ....

... so you see I am not the primary name caller here!

http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!

Art D. Rector's picture
3166 pencils

Now you know how the French felt after they were overrun.

steveballmer's picture
652 pencils

Yes, but I say "Vive le Ballmer!"

http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!

Leaky Penny's picture
2612 pencils

Fascinating post Ivan, thanks!

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Ivan's picture

I provided the link to download the full book in pdf.

KellyR's picture
525 pencils

It's kinda creepy in how "normal" this book seems. Just like any other corporate branding campaign, I'm sure the Nazis had guidelines to adhere to, as well. I think what got me were the illustrations of the people standing around in casual poses in their Nazi uniforms.

Art D. Rector's picture
3166 pencils

Thanks Ivan - interesting post. I'm sure one of the reasons the Nazis make such great movie villains is because they had the fashion, architecture, propaganda... everything - nailed down.

steveballmer's picture
652 pencils

.... as I said .....

http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!

uvnik's picture
1 pencil

Here is Soviet "brandbook"
http://habrahabr.ru/blogs/design/109012/

steveballmer's picture
652 pencils

...So you people are into Bolshevics too?
Makes sense

http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!

Arthic's picture
4 pencils

Great post! But, I wonder what's next... The New World Order, China, North Korea... I'm not stepping on anybody. I'm just sayin'! :-)

Here's to the crazy ones. The trouble-makers. The round heads in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

kjurupe's picture
1 pencil

Felicidades Ivan! por tan preciado libro, ojala nos enseñes mas contenidos. Saludos

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