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Ivan's picture

Congratulation President Obama

obama logo
Obama's campaign was a hit. Probably for the first time in history of presidential campaigns, all design elements were executed at a high level of professionalism. This probably played a great role in the overall success.

Starting from the identity most of the communication elements were executed with great skill and good taste. Let's see a few interesting items from his campaign.

Illustration by Ward Sutton for The New York Times.

Notice how well the logo mutates to communicate to different segments of the society.

Banner with "Change We Can Believe In" is written in Obama's signature 'Gotham' typeface.

The website was the centerpiece of the campaign, and it was praised for it's clarity, great design and frequent updates. Perfect example of a well executed web 2.0 site.

Obama poster
The artists for Obama campaign resulted in numerous iconic designs. Especially the world famous illustration by Shepard Fairey.

Lance Wyman
Poster by Lance Wyman.

Robert Indiana
Poster by Robert Indiana.

Even the merchandise is typographically solid.

Grassroot actions were prominent throughout the campaign, like this sticker placed on traffic lights.

The campaign wasn't all positive. Although it wasn't initiated by Obama's team directly, people did make fun of the opponent.

There was a bit of Palin bashing going on.

Here is an unofficial campaign from the Obama camp urging people to Vote.

The campaign extended to new media such as the much praised iPhone application.

Watch how the identity came through in video as well.

Finally listen to Yes We Can.

Can't get enough of Obama? Create your own Obama logo.

Commenting on this Blog entry is closed.

steveballmer's picture
653 pencils

We lent the Obama campaign several ofr our beta V7 stations running the Z-Life Suite of apps!
They used ZuneBand, WMVmovie, Vistashop, ... etc. It worked beautifully.
The old guy used Macs.
I am not Steve Ballmer pretending not to be me!

dpc's picture
357 pencils

Graphic, Web and Logo Designer from Pittsburgh, PA

onegirlcreative's picture
1090 pencils

I now have hope for our country!

"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo

olliesan1's picture
288 pencils

Reflective of the man himself

plugz's picture
1245 pencils

I've been trying to track down all the artwork to do something similar myself, unfortunately the day job got in the way.

plugz's picture
1245 pencils

I think that while as 'music' goes it's like presenting a client a photo that was retouched in Microsoft Paint, however, the message, the raw power of the words and the sheer brilliance of the video make it a masterpiece that hopefully will be looping on MTV for years to come.


Something I think we all just got a little bit of back.

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