The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. The logo is admired for its simplicity and many meanings that people attach to it. It's timeless. For 30 years it has been unchanged and I expect at least another 30 before anything drastic will be done to it.
When Jean Louis Gassée (executive at Apple Computer from 1981 to 1990) was asked about his thoughts about the Apple logo he answered:
One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.
There are many theories about this logo and many of them are just that. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design.
CB: When did you design the original Apple logo with the colorful stripes?
RJ: Early 1977. The agency got the account (Apple) sometime January. The logo was introduced with the new product Apple II in April of that year.
CB: Were you working for an agency at the time?
RJ: Yes, I was working for an advertising and public relations agency called Regis McKenna and I was an art director.