About:
“This aint it, Chief” is a well known phrase used to express disinterest over posted content, or to describe the posted content as lame. This phrase is also used in a friendly yet insulting way, similar to the expression, “Imma keep it real with u chief.”
This short phrase became popular around the summer of 2018, and later that year made its first appearance on Urban Dictionary.
Increased Popularity:
After its initial debut in the summer of 2018, popularity over this quote skyrocketed. This phrase is mostly used on the internet to mock something or someone, ultimately used as a troll over their statement or post. A good example of this occurred on July 23, 2018, when twitter user @desusnice used an image of this quote in response to a song by R. Kelly, generating over 2,400 retweets and over 9,700 likes.